EMG Signs FLOPPETS Brand for Global Representation
Press release from Evolution Management Group Inc:
Los Angeles, CA – Evolution Management Group Inc., a fully-integrated licensing and brand management firm, has been appointed by Zydeco Studios to handle the global licensing, sales and brand management for the new children’s novelty brand, Floppets, in an effort to extend the brand across multiple consumer channels.
Under the terms of the multi-year agreement, EMG will help to extend thesales and distribution of Floppets into a multitude of retail channels and categories, including toys, footwear, gift, amusement/theme parks and vending machine capsules. Floppets is a gender-neutral brand with a target audience of Kids 4 – 12 years old. EMG will be assisting Zydeco to expand their current product offerings with the addition of new licensed characters that create further collectability and longevity.
"From the moment I was introduced to the Floppets brand by the creative director and partner Greg Aronowitz, I was impressed with the level of quality and vision for the brand,” commented Adam Unger, EMG’s President of Sales and Marketing. “Floppets are unique, affordable and highly collectible, and we are excited to tap into this unlimited potential with the Zydeco team. We feel the brand offers retailers a limitless platform to allow kids to express their individuality.”
"The capabilities and licensing resume of the EMG team is nothing short of extraordinary, and we are extremely excited to have them on board to help the Floppets "Floppetize" some amazing global brands,” stated Rich Goodman, Vice President, Zydeco Studios.
Created by Zydeco Studios founder Ilyse Brainin, the Floppets are the homegrown brainstorm of Brainin, a passionate reading teacher whose mission is to create cool, fun, and affordable transmedia toys and novelties that are story driven. Floppets are a clever, cute and customizable collection of characters that can be attached to anything! Floppets can be added to most personal accessories and can be linked together by simply connecting their tethers, creating instant wristbands, rings, anklets and necklaces. Floppets are ideal to collect, share, wear, and trade with everyone!
The world of Floptopia within the web community, www.floppets.com, is built around the Floppet characters based on kid’s intrinsic interest. Each character has a story within the worldof Floptopia that can be discovered on the site.