DPS Aligns with Vanguard to Power CG Features
Yehuda Wurtzel, founder of DPS, said his company has come up with a third way to produce a computer-animated picture. It's not, what he calls, expensive in-house North American studio production or outsourcing it. It's based on an array of engineering solutions, proprietary software and production techniques. "It's an open architecture, agnostic system that allows lots of different platforms, different workstyles and lots of different cultural needs of production companies and how they like to work."
In this hybrid system, Wurtzel continued, the key creative elements are handled by a wholly owned hub, doing what a Pixar or Blue Sky does to create the look, feel, design of the production. "We then disassemble that production. We don't send out scenes, we send out digital objects. This is key to entire protocol," he explained. "The digital objects are tagged-tracked, a production managers dream. This allows for the right digital object go to right talent, the right skillset, even the right production treaty compliance, anywhere on the planet, so you're getting rationalized efficiency and tremendous scalability. You can horizontally integrate almost any number of studios in the middle stage," while keeping control of the production. With all elements, including comments tagged, everything is tracked.
"If you take control of the digital backlot," he said, "you can create lots of motion pictures at incredible speed and efficiency. Because everything is sent back to the hub for rendering, lighting, compositing, "You can't tell where it was done," he claims. No studio or person does a scene, just digital objects.
"This enables companies all over the world, which are too small to participate in TV series or feature production by themselves, and cannot maintain the marketing presence in America they need to get that work. By agglomerating those guys together into larger units, we create a win-win situation, where, indeed, people can pitch in from all over the world and do," said Wurtzel. "We're largest talent base in CG animation in the world. When we last tracked it, we were getting six applicants an hour from all over the planet."
DPS asks an applicant (go to www.digiprodsolutions.com to apply) to provide evidence of the skill sets and catalogs them. When a job ticket comes up, they look for the right match based upon the appropriate price, schedule availability and sometimes the ability to comply with treaties and tax rebates, for example, in Canada and the U.K. The affiliate is then tested before they are fed the work.
DPS, through its subsidiaries, DPS Films and DPS Film Roman, is in production on two theatrical 3D productions, including Gene Roddenberrys STARPOINT ACADEMY. The company is working on direct-to-video and broadcast releases for THE SIMPSONS, KING OF THE HILL, X-MEN, Jim Jinkins MONSTER MONSTER TRUCKS and the Cabbage Patch Kids property.