Disney's Go.com Logo must Stop
Starting on Monday, November 15, 1999, Walt Disney Co. must stop using the
green traffic light-type emblem for its Go.com Web sites. U.S. District
Court Judge Terry J. Hatter Jr. ruled that the logo used by Disney is too
similar to the one used by the GoTo.com search engine. In December 1997,
GoTo.com began using the logo of a green circle on a yellow background
with the letters "GoTo" in white. Almost two years later, Disney began
using a logo of a green traffic light in a yellow case with "Go" written in
white to link its various Web sites under the Go Network heading. The
timing of this ruling couldn't have been any worse for Disney, who is in
the process of launching Go.com as a separate Internet business.
green traffic light-type emblem for its Go.com Web sites. U.S. District
Court Judge Terry J. Hatter Jr. ruled that the logo used by Disney is too
similar to the one used by the GoTo.com search engine. In December 1997,
GoTo.com began using the logo of a green circle on a yellow background
with the letters "GoTo" in white. Almost two years later, Disney began
using a logo of a green traffic light in a yellow case with "Go" written in
white to link its various Web sites under the Go Network heading. The
timing of this ruling couldn't have been any worse for Disney, who is in
the process of launching Go.com as a separate Internet business.
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