DIRECTV Latin America Picks Up Boomerang
Turner Broadcasting System (TBS) Latin America, Inc. has reached an agreement with DIRECTV Latin America, LLC (DIRECTV) for satellite distribution in Latin America of Boomerang, the 24-hour network that offers classic animated entertainment. Launched into the Latin American region in July of 2001, Boomerang continues to expand its reach in the market by adding DIRECTV's satellite distribution. Reaching more than 1.4 million direct-to-home customers, DIRECTV Latin America becomes one of the largest distributors for Boomerang in the region. Beginning October 1, 2001 Boomerang will now be distributed on DIRECTV in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Trinidad & Tobago, Uruguay and Venezuela.