Halifax, Los Angeles, London, Toronto, Vancouver -- DHX Media, a leading independent producer, distributor and licensor of mainly children’s entertainment content, has signed a major new VOD deal with Midwest Tape-owned digital platform HOOPLA.

This deal marks the first time DHX has sold to HOOPLA and underscores the company’s aim of exploiting digital opportunities for its library of programming on emerging platforms.

The three-year deal will see HOOPLA airing over 1300 episodes of DHX Media content including favourites such as Inspector Gadget, Busyworld of Richard Scarry, Caillou and  Madeline.

HOOPLA was launched in 2012 and offers a full array of digital movies, television shows, music, and audiobooks. With a focus on public libraries, the content will be available throughout the US and Canada though VOD streaming.

Josh Scherba, SVP Distribution at DHX Media said: “We are firmly committed to seeking opportunities with new platforms, and this is a significant deal for us as HOOPLA has a key audience across North America.”

Jeff Jankowski, Midwest Tape’s vice president adds: “Teaming with DHX Media provides our Public Library customers with amazing children’s video content, which will prove to be extremely popular with library patrons throughout North America.”

Source: DHX Media