DC Comics Extends Master Toy Licensee With Mattel
Mattel supports the universe of DC Comics characters across all of its portfolio of core brands, including Hot Wheels®, Matchbox®, Barbie®, Mattel Games and Fisher-Price®, where the DC Super Friends products featuring the Imaginext®, Shake ‘n Go®, GeoTrax® and HeroWorld™ lines have introduced the DC Comics characters to an increasingly vast audience. The addition of the new Little People® product line that features DC Comics characters will expand consumer appeal even further. Mattel continues to bring the talents of its world-class sculptors, designers and developers to create product lines that target kids, collectors and pop culture enthusiasts. In combination with their deep knowledge of kids and expertise in kid-targeted marketing, product and content development, Mattel has developed DC Comics Super Heroes sections in the toy aisle designed to attract a new generation of kids to the universe of DC Comics characters for the first time, while fueling the flames of collectors’ and fans’ passion for these popular characters. In 2012, Mattel will partner with Diamond Comic Distributors to help extend its presence globally with exclusive European distribution rights for the DC Comics 6" action figure line. With the broad scope of category rights granted, Mattel is uniquely positioned to leverage this rich portfolio across many different categories.
“We are thrilled to further our long-standing partnership with Warner Bros. Consumer Products and support the extensive DC Comics portfolio’s franchise development,” said Tim Kilpin, Executive Vice President of Mattel Brands. “The DC Comics characters are rich in story and we look forward to bringing these popular characters to life through innovative product design.”
During its 10-year relationship with Warner Bros. Consumer Products, Mattel has created and delivered a number of successful toy lines that bring the fun, action-packed heroism and excitement of DC Comics’ characters to life, including top-of-the-line action figures, vehicles and role play accessories across all DC Comics brands, including the 2005 release of Batman Begins, the 2008 release of The Dark Knight and the 2011 release of Green Lantern, along with a collection of heroes and villains from the popular animated series Batman: The Brave and The Bold and Young Justice, as well as the Batman and Superman family of DC Comics Super Heroes action figure lines.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.
Mattel, Inc. (NASDAQ:MAT - News) (www.mattel.com ) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2011, Mattel was named as one of FORTUNE Magazine's “100 Best Companies to Work For” for the fourth year in a row, and also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."