DC Comics Extends Master Toy Licensee With Mattel
Press Release from Warner Bros. Consumer Products
Burbank, Calif., November 1, 2011 -- Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Further, the agreement includes popular characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.
“We have developed an incredibly successful partnership with Mattel and we are very excited about taking the relationship to new levels,” said Brad Globe, President, Warner Bros. Consumer Products. “Warner Bros. and DC Entertainment have an unrivaled slate of content support across all key platforms essential to our global consumer products business which is anchored by our alliance with Mattel.”
“The DC Comics Super Heroes enjoy a worldwide fan base that keeps the demand high for consistently imaginative new product,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “The extension of the Mattel agreement ensures that these fans will continue to be amazed by our DC Comics Super Hero offerings for many years to come.”
As part of the ongoing relationship, Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: on July 20, 2012, The Dark Knight Rises, and on June 14, 2013, Man of Steel. Future television-based collaborations include Warner Bros. Animation’s upcoming television series, Green Lantern: The Animated Series, along with their ongoing product support for Young Justice, also from Warner Bros. Animation. Both animated series are exclusive to Cartoon Network and will be the tentpole programming for “DC Nation,” the new multiplatform, branded block of original programming and exclusive content, featuring DC Comics’ library of legendary character properties, which will debut in 2012. A special Green Lantern: The Animated Series hour-long movie event airs Friday, November 11 at 7 p.m. on Cartoon Network. In addition to the rights to existing DC Comics characters, animation and motion pictures, the extension includes Mattel’s rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement.
"Mattel has been a longtime, valuable partner to the DC Comics creative team,” stated Diane Nelson, President of DC Entertainment. “We look forward to working with Mattel and the Warner Bros. Consumer Products team to bring new DC Comics Super Hero toys to life for our fans around the world.”
Burbank, Calif., November 1, 2011 -- Warner Bros. Consumer Products (WBCP), with DC Entertainment, announced today that it has extended its successful relationship with leading worldwide toy manufacturer, Mattel, Inc. The new multi-year agreement allows Mattel to continue as master toy licensee for the complete universe of DC Comics characters. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker. Further, the agreement includes popular characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.
“We have developed an incredibly successful partnership with Mattel and we are very excited about taking the relationship to new levels,” said Brad Globe, President, Warner Bros. Consumer Products. “Warner Bros. and DC Entertainment have an unrivaled slate of content support across all key platforms essential to our global consumer products business which is anchored by our alliance with Mattel.”
“The DC Comics Super Heroes enjoy a worldwide fan base that keeps the demand high for consistently imaginative new product,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “The extension of the Mattel agreement ensures that these fans will continue to be amazed by our DC Comics Super Hero offerings for many years to come.”
As part of the ongoing relationship, Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: on July 20, 2012, The Dark Knight Rises, and on June 14, 2013, Man of Steel. Future television-based collaborations include Warner Bros. Animation’s upcoming television series, Green Lantern: The Animated Series, along with their ongoing product support for Young Justice, also from Warner Bros. Animation. Both animated series are exclusive to Cartoon Network and will be the tentpole programming for “DC Nation,” the new multiplatform, branded block of original programming and exclusive content, featuring DC Comics’ library of legendary character properties, which will debut in 2012. A special Green Lantern: The Animated Series hour-long movie event airs Friday, November 11 at 7 p.m. on Cartoon Network. In addition to the rights to existing DC Comics characters, animation and motion pictures, the extension includes Mattel’s rights to produce toys based on future DC Comics films and animation projects that are developed and produced during the term of the agreement.
"Mattel has been a longtime, valuable partner to the DC Comics creative team,” stated Diane Nelson, President of DC Entertainment. “We look forward to working with Mattel and the Warner Bros. Consumer Products team to bring new DC Comics Super Hero toys to life for our fans around the world.”
Printer-friendly version
Post new comment