New York, NY -- Cinedeck announced that it has appointed skilled industry experts, with considerable knowledge in file-based workflows for the entertainment industry, to further support sales and deployment of its Cinedeck RX and MX record, playback, monitor and transcode systems in live, broadcast and post production markets across North America.

Cinedeck has signed former Assimilate product specialist Michael Forrest, as its new Product Specialist for the West Coast, and Daine Pearson, from US sales and marketing concern Asia Media Products, as its new Sales Engineer for the East Coast. The signings follow the recent appointment of Suzette Ferguson as Cinedeck Senior Vice President of Worldwide Sales, and are designed to leverage a wave of recent successes for the Cinedeck MX and RX – including sales to Madison Square Garden in NY and Vendata in Los Angeles, plus deployment on Bravo channel’s culinary show Top Chef, and The Rolling Stones’ recent NY concerts.

Michael Forrest

As Product Specialist for the West Coast, Forrest will work out of Los Angeles on product R&D, liaising with customers on workflow integration, technical support and training. Forrest is a quadruple Emmy Award-winner for broadcast design and editing, and has over 17 years of experience as a creative digital artist, producer and online editor/colorist. He has worked with major Hollywood studios and post houses including Walden Media, Warner Bros. MPI, Sony Studios, Freemantle Media and MBA Productions. As a finishing artist he has delivered the HD, 2K and 4K masters for many features, broadcast shows and trailers. He also applied conform, color and compositing skills to The Chronicles of Narnia: The Lion, The Witch And The Wardrobe and Hostel, plus top-rated TV shows Deadliest Catch, Ice Road Truckers and Storage Wars. While at Fullerton College, Videosymphony and Moviola, he trained hundreds of international Avid editors. He joins Cinedeck from Assimilate, where he designed workflows and demonstrated file-based camera-to-post solutions to customers.

Pearson also brings a wealth of file-based production knowledge to Cinedeck. He joins the company after a successful stint as Sales Manager with Asia Media Products (AMP), where he helped to introduce Cinedeck RX and MX systems to major customers including US Navy/Dahlgren, NBC and CNN. Prior to AMP, Pearson was the technical and marketing specialist for Grass Valley’s Infinity range of file-based products. He also has considerable production experience working as a director, producer, DP and editor on documentary, corporate and news productions for a variety of international and American organizations, such as CNN/Turner Broadcasting, ABC, BBC, Microsoft, The Learning Channel and the Comedy Channel. As systems designer and integrator, Pearson developed Avid, digital linear as well as more traditional component video post-production systems.