Buena Vista Worldwide Home Ent. Launched
Ho has led a number of key marketing campaigns including SNOW WHITE; BEAUTY AND THE BEAST; and THE LION KING, the number one selling video of all time. Ho was pivotal in the conception and introduction of Disney's highly successful Disney Video Premiere line and also led the marketing efforts in the launch of Disney's acclaimed Platinum line of DVDs. Since joining BVHE in 1992, Ho has held various roles of increasing responsibility, including director of marketing for Buena Vista Games, vp of brand marketing, svp of marketing and evp of marketing and business development.
A 26-year Disney veteran, Ramsey first joined the company within the Operations division at Disneyland and has since gained a wealth of knowledge through a variety of human resources positions within the Parks and Resorts, Feature Animation and Home Entertainment businesses.
McQueen joined BVHE in 1994 as a staff attorney and worked her way up the ranks to her current position as svp of Business and Legal Affairs.
In her previous role as svp of brand marketing and product management, MacPherson lead the brand marketing and product management department and was responsible for the strategic marketing of all new release and catalog products. She was instrumental in the expansion of Disney's Video Premiere brand and has led marketing efforts behind such notable releases as FINDING NEMO, the number one selling DVD of all time; PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL as well as PEARL HARBOR. She also led BVHE's entry into the TV on DVD category, launching such successful TV on DVD series as ALIAS and most recently, LOST and DESPERATE HOUSEWIVES. MacPherson joined BVHE in 1991 as a brand assistant and through a series of promotions has held the positions of director of brand marketing and vp of brand marketing.
Solnicki joined The Walt Disney Studios in 1997 and has since held positions at Buena Vista International (BVI), the studios' Planning and Finance Group, as well as the studios' Business Development Group and Buena Vista Home Ent. (BVHE). In his prior position as head of sales & distribution for BVHE-International, he was instrumental in setting the strategic direction for the division, developing global retailer strategies, optimizing the way we bring product to market and ultimately driving growth and profitability to new levels around the world.
Since 1998, Sneddon has held the position of md of BVHE UK and Ireland and was central to driving the company's DVD expansion strategy in the U.K. In 2004, BVHE UK & Ireland was recognized as the number one retail and rental distributor of home entertainment product in the U.K. Previous roles with BVHE UK & Ireland include commercial director, Trading director, Category controller and head of customer marketing.