BRB & Maya Launch Highskull Series
BRB Internacional and Maya Studio announced ahead of Brand Licensing Europe, Europe’s leading licensing fair, which is being held in London, that they have just reached an agreement to launch HighSkull, a new animated series based on the popular characters from the brand Calaveritas, created by Javi Molner. Production of the series will be the responsibility of Screen 21, BRB’s creative studio, which will guide the jump to the small screen of some truly unique protagonists, already famous in various different countries around the world.
In fact, this autumn, the first Calaveritas collection based on characters from the mythical series Star Trek will be presented, following the co-branding accord reached this summer between Maya Studio and the American television channel CBS. Likewise, the fashion chain store Zara has just launched a T-shirt line on a global level bearing Calaveritas images.
Carlos Biern, CEO of BRB Internacional, said, “We’re very excited about launching a television series based on Calaveritas, a fresh brand that is modern and representative of the very finest, groundbreaking, Spanish design that is already successful in many countries and that has a special touch of humor which is very appreciated by the audience that most consumes internet video content: teenagers.”
For his part, Javi Molner, CEO of Maya Studio, said, “For me it’s an honor that a company as BRB would be interested in our project. We’ve known each other for many years now and we know the quality that permeates all of the BRB and Screen 21 teams. We 100% trust in them to give HighSkull that special push for it to go really far. You could say we’re like little kids with a new pair of shoes".
Source: BRB Internacional