Press release from Autodesk

LAS VEGAS, Nev., April 12, 2010 - At NAB 2010 - Autodesk, Inc. (NASDAQ: ADSK) announced the 2011 releases of its creative finishing products for visual effects, editorial finishing and color grading: Autodesk Flame, Autodesk Flare, Autodesk Flint, Autodesk Smoke and Autodesk Lustre. The 2011 releases offer new creative tools, improved interoperability and introduce an end-to-end stereoscopic 3D (S3D) finishing workflow for TV and film.

Autodesk creative finishing products helped create stunning content for films ("Avatar," "The Hurt Locker," "Inglourious Basterds" and "Shutter Island"), popular TV shows ("CSI NY," "NCIS," "Mad Men" and "Big Love") and many commercials (E*Trade Super Bowl campaign, Snickers "Game," "The Beatles: Rock Band" video game trailer and "American Idol" music videos).

"Film and TV production is a highly competitive, high-stakes game, whether competing for viewers or tackling new technology challenges such as stereoscopic 3D," said Stig Gruman, Autodesk vice president, digital entertainment. "The 2011 releases of our creative finishing products are designed to help customers stand out from the crowd, helping them create the kind of unique content that turns heads. 3D is core to what we do at Autodesk, so being a leader in end-to-end stereo workflow capabilities is a natural extension for us."

Demand for S3D in TV and film is on the rise with ESPN, Sky, Discovery and other TV networks launching stereo programming this year, including this year's Masters Tournament. Seventy percent of the gross for "Avatar" came from S3D screens, and Hollywood is expected to release at least 20 stereoscopic films this year.

Autodesk will showcase the 2011 releases of Autodesk Smoke for Mac OS X, Flame, Flare and Lustre software products at booth SL2020 during the National Association of Broadcasters (NAB) Show in Las Vegas, April 12-15, 2010. Customer presentations and product demonstrations will be streamed live from Autodesk's booth to Virtual NAB on the AREA - Autodesk's digital entertainment community.

Stereoscopic 3D Workflow

The 2011 releases of Flame, Flare, Smoke and Lustre offer stereoscopic 3D finishing capabilities, augmenting the stereo computer graphics (CG) capabilities of Autodesk Maya 2011 software while providing familiar and proven creative workflows for visual effects, editorial finishing and grading. The new stereoscopic capabilities are designed to help implement S3D finishing with minimal disruption to existing creative workflows. Key new features:

• Cross-product support for the Autodesk FBX 2011 software stereoscopic 3D camera rig
• New stereoscopic camera rig and object support in Action, the Flame and Smoke 3D compositing environment
• Concurrent stereoscopic visual effects, editorial finishing and grading workflow
• Stereoscopic monitoring and preview modes in products

Customers Praise Stereoscopic Workflow

"The Flame stereoscopic workflow and toolset are so powerful and intuitive. I finally have all the tools I need to help deliver stereo shots easily."

- Ara Khanikian, Senior Flame Artist, Rodeo FX (Canada)

"Stereoscopic compositing was hard to do, until now."

- Ivar Beer, Head of Digital Production, CinePostproduction (Germany)

"That's really what's impressive... it's like the stereoscopic functions were always there. It's hard to imagine the release without stereoscopic workflow. I don't need to learn any new software or techniques or a new language. I already speak the language."  

- David Klinkowize, Designer and Editor, Creative Group (United States)

"Having stereoscopic functionality in Flame means that our team of artists do not have to learn a completely new system. That's a huge bonus for us, both from a workflow point of view and a financial perspective. The 3D functions in Flame work in a very similar and familiar way so setting up complex projects is fairly easy."

- Jonathan Hancock, 2D VFX Manager, BSkyB Creative (United States)

Autodesk Smoke 2011