AtomFilms, a website devoted to short films, is teaming up with Warner
Bros. Online, NBC's Snap.com, RealNetworks, On2.com, Atomic Pop, and
StreamSearch. AtomFilms will provide short form entertainment to these
company's websites. These Internet companies join Atom's existing
distribution partners that span both online and traditional industries,
including: HBO, Sundance Channel, Continental Airlines, Air Canada,
Excite@Home, Go Network, Reel.com, Film.com, College Broadcast Network, and
SonicNet. AtomFilms also launched the latest version of its entertainment
Web site, featuring new content channels and utilizing the Atom Programming
Architecture (APA), for advanced A/V programming of short films, animations
and digital media. This database system allows consumers to interact with
the content via reviews and publishing features, and enables AtomFilms to
collect consumer information and use it to deliver online entertainment
programming to its distribution partners and its own online community.
AtomFilms offers hundreds of "shorts" ranging from dramatic films to
interactive animations and digital media. The new AtomFilms Web site
delivers daily programming as well as regularly updated offerings in each
of five new content channels: Audience, Download, Spotlight, Film and
Animation. "AtomFilms is a pioneer in online programming for the Web and we
are excited about teaming up with them to leverage their knowledge and
expertise," said Thomas Frank, senior vice president, Media Publishing &
Programming, RealNetworks, Inc. "We recognize that there is incredible
consumer demand emerging for short form entertainment and working with
AtomFilms will allow us to deliver quality short films and animations in a
way that meets the specific entertainment needs of our diverse consumer
audiences."