ASSIMILATE Launches Online Store For All Things SCRATCH
Press Release from ASSIMILATE
Oct 25, 2011 – Santa Clara, CA, USA: ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, today announced the ASSIMILATE Store (http://store.assimilateinc.com), an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH product line.
ASSIMILATE has partnered with leading technology vendors to create this unique portal. Now artists in digital cinema and broadcast can experience the convenience of instantly purchasing and downloading SCRATCH Lab online, while extending the capabilities of their full SCRATCH and SCRATCH Lab systems across many areas of professional content creation – including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration.
Opening on October 25, 2011 the ASSIMILATE Store is divided into four categories: ASSIMILATE software; third-party software; third-party hardware accessories; and ASSIMILATE logo merchandise.
Customers can trial or purchase SCRATCH Lab, the industry’s most-often used workflow tool in production and VFX dailies pipelines, plus a wide range of software and hardware accessory products developed by the growing community of third-party partners supporting the SCRATCH platform. At launch these include products from 3ality Technica™, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the ASSIMILATE Store. ASSIMILATE-branded merchandise such as T-shirts and stickers are also available.
SCRATCH Lab and SCRATCH Six, ASSIMILATE’s data-centric DI system for the playback, conform, editing, color grading, compositing and finishing of RED camera and high-end digital workflows, will continue to be sold via the company’s network of resellers worldwide. Customers who need pre or post-sales support, or turnkey systems are encouraged to visit www.assimilateinc.com/partners/resellers to find their nearest reseller.
“The ASSIMILATE Store is a full-on trading post for the extensive array of products that make up the SCRATCH and SCRATCH Lab ecosystem,” said Steve Bannerman, VP of marketing, ASSIMILATE. “It’s a unique marketplace where artists can discover, trial and purchase optimized software and hardware products that enhance the creativity of their SCRATCH and SCRATCH Lab experience, while offering additional convenience and productivity benefits. We’re thrilled by the range of products available at launch; from SCRATCH Lab itself, to visual effects plug-ins and control surfaces; even ASSIMILATE T-shirts and stickers. Our new Store is the perfect complement to our worldwide network of resellers.”
Highlights of the ASSIMILATE Store include:
ASSIMILATE – SCRATCH Lab: available immediately on Windows/Mac OSX as a download or for purchase. A new free trial version will be available in November 2011. Aggressively priced at $4,995 USD, SCRATCH Lab is the most comprehensive end-to-end digital system for the review, QC, color grading, conform and deliverables of dailies created during production, or during the VFX process. SCRATCH Lab’s flexible design and intuitive and customizable UI enable it to be easily deployed across a broad range of tasks on 2D and 3D stereo projects up to 5K resolution and beyond.
3ality Technica™ – 3Play™ Pro S: exclusive to the ASSIMILATE Store, the 3Play Pro S is a professional stereoscopic monitoring system for post facilities, enabling playback/review of full resolution HD stereo material on a range of monitors – all from a single device. It can be used as a preview system for facilities with 3D projection theaters, or as the primary stereo-playback solution when used with SCRATCH.
4K Co. Ltd – UnicodeText Asian Language Subtitle plug-in: exclusive to the ASSIMILATE Store, 4K’s UnicodeText plug-in seamlessly provides Chinese, Japanese, English and Korean language subtitles to any media in SCRATCH or SCRATCH Lab.
Oct 25, 2011 – Santa Clara, CA, USA: ASSIMILATE (www.assimilateinc.com), the leading provider of powerful post-production tools for digital workflows, today announced the ASSIMILATE Store (http://store.assimilateinc.com), an online marketplace where artists can discover, trial and purchase the popular new SCRATCH Lab workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire SCRATCH product line.
ASSIMILATE has partnered with leading technology vendors to create this unique portal. Now artists in digital cinema and broadcast can experience the convenience of instantly purchasing and downloading SCRATCH Lab online, while extending the capabilities of their full SCRATCH and SCRATCH Lab systems across many areas of professional content creation – including DI color grading, 3D stereo, VFX, on-location and post-production workflows, subtitling and image-restoration.
Opening on October 25, 2011 the ASSIMILATE Store is divided into four categories: ASSIMILATE software; third-party software; third-party hardware accessories; and ASSIMILATE logo merchandise.
Customers can trial or purchase SCRATCH Lab, the industry’s most-often used workflow tool in production and VFX dailies pipelines, plus a wide range of software and hardware accessory products developed by the growing community of third-party partners supporting the SCRATCH platform. At launch these include products from 3ality Technica™, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the ASSIMILATE Store. ASSIMILATE-branded merchandise such as T-shirts and stickers are also available.
SCRATCH Lab and SCRATCH Six, ASSIMILATE’s data-centric DI system for the playback, conform, editing, color grading, compositing and finishing of RED camera and high-end digital workflows, will continue to be sold via the company’s network of resellers worldwide. Customers who need pre or post-sales support, or turnkey systems are encouraged to visit www.assimilateinc.com/partners/resellers to find their nearest reseller.
“The ASSIMILATE Store is a full-on trading post for the extensive array of products that make up the SCRATCH and SCRATCH Lab ecosystem,” said Steve Bannerman, VP of marketing, ASSIMILATE. “It’s a unique marketplace where artists can discover, trial and purchase optimized software and hardware products that enhance the creativity of their SCRATCH and SCRATCH Lab experience, while offering additional convenience and productivity benefits. We’re thrilled by the range of products available at launch; from SCRATCH Lab itself, to visual effects plug-ins and control surfaces; even ASSIMILATE T-shirts and stickers. Our new Store is the perfect complement to our worldwide network of resellers.”
Highlights of the ASSIMILATE Store include:
ASSIMILATE – SCRATCH Lab: available immediately on Windows/Mac OSX as a download or for purchase. A new free trial version will be available in November 2011. Aggressively priced at $4,995 USD, SCRATCH Lab is the most comprehensive end-to-end digital system for the review, QC, color grading, conform and deliverables of dailies created during production, or during the VFX process. SCRATCH Lab’s flexible design and intuitive and customizable UI enable it to be easily deployed across a broad range of tasks on 2D and 3D stereo projects up to 5K resolution and beyond.
3ality Technica™ – 3Play™ Pro S: exclusive to the ASSIMILATE Store, the 3Play Pro S is a professional stereoscopic monitoring system for post facilities, enabling playback/review of full resolution HD stereo material on a range of monitors – all from a single device. It can be used as a preview system for facilities with 3D projection theaters, or as the primary stereo-playback solution when used with SCRATCH.
4K Co. Ltd – UnicodeText Asian Language Subtitle plug-in: exclusive to the ASSIMILATE Store, 4K’s UnicodeText plug-in seamlessly provides Chinese, Japanese, English and Korean language subtitles to any media in SCRATCH or SCRATCH Lab.
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