The Artery, Harbor Form Artist-Driven Alliance
The Artery VFX, led by Partner/CD/VFX supervisor Vico Sharabani and Partner/EP Yfat Neev along with Harbor Picture Company, fronted by Founder/President Zak Tucker, Partner/Colorist Joe Gawler and Partner/Director Theo Stanley, are forming an artist-driven alliance for post-production in New York City. Fusing The Artery VFX’s A-level CG artists with Harbor Picture Company’s production and postproduction expertise, this collaboration serves every stage of content creation – from creative direction, production, creative editorial, high-end VFX, commercial color correction, feature film DI and the full spectrum of deliverables for feature films, commercials, web, installations and music videos.
The Artery VFX and Harbor Picture Company have several campaigns in the works that speak perfectly to the synergies and efficiencies provided by the two companies. “This is a union of studios that are artist driven and share an ethos of humanistic collaboration,” stated Tucker. “We’ve designed a home base for creatives – a rare place where top notch talent exists in every imaginable production discipline and is expert in every conceivable medium.”
The Artery resides within Harbor’s state-of-the-art facility occupying 15,000 square feet of SOHO, NY loft space, comprising Harbor’s recently built 30 offline editorial suites and two DI theaters along with The Artery VFX’s client-friendly Flame and CG suites.
“This partnership will offer a boutique level of artistry and attention with real infrastructure capable of taking on a project of any size,” stated Gawler. “We will offer limitless creative oversight from concept to completion or any step in between, tailoring the perfect solution to every job.”
The alliance between the two studios emerged from a number of recent collaborations, including a Nike interactive project and Coldplay and Rihanna’s mystical Princess of China music video. “We heard over and over again that we should meet Zak and Joe,” stated Sharabani. “When they had a client who insisted upon having color correction and VFX under one roof, we tried it out with a lot of success. Formalizing the process was a no-brainer.”
“The artists at The Artery VFX share our belief that there are big changes coming in the industry, and we will be better positioned to guide rather than follow those changes if we collaborate and cohabitate,” stated Neev. “This will be a top-notch home for creative minds who want to shape the production landscape of the future.”
Harbor’s most recent feature projects include Mira Nair’s, “The Reluctant Fundamentalist,” starring Liev Shreiber and Kate Hudson, “Admission” for Focus Features starring Tina Fey and “Untitled Christmas Tree Project,” starring Paul Giamatti. Recent commercial projects include campaigns for Nike, Chase, Match.com, St. John, Tommy Hilfiger, adidas, Banana Republic, J. Crew and Ralph Lauren.
About Vico Sharabani: With a portfolio that includes spots for Fortune 500 companies Nike, Mercedes and AT&T; music videos for Coldplay/Rihanna and Kanye West; and work for Sex & The City, Sharabani is legendary for his Flame work. He has serviced the advertising and entertainment industries for more than 23 years – 12 of those as partner at RhinoFX – working across the creative, production and technical disciplines. Sharabani is also involved with TED Ads Worth Spreading and TEDxEast.
About Yfat Neev: A cross-platform EP with global operations experience, Neev is known for her ability to effectively bridge technologies, disciplines, production and talent. Her VFX projects for film and television, digital and social marketing, public relations, and branding complement an interactive portfolio that includes projects for Mercedes, P&G, Nike, Toyota, Revlon, MGA Entertainment, Levis, L’Oreal, AT&T, Nissan, and others. Neev was previously EP at RhinoFX/Gravity, and head of production at McCann Erickson Tel Aviv.