Activision Publishing Acquires U.K. Game Developer FreeStyleGames
Activision Publishing has acquired FreeStyleGames, a U.K.-based video game developer specializing in music-based games.
This acquisition represents the latest step in Activision Publishing's strategy to expand its global leadership position in the music-based genre. The company established the genre with the GUITAR HERO franchise, which has sold more than 22 million units worldwide. FreeStyleGames is currently developing localized downloadable content for the GUITAR HERO franchise, as well as a yet to be announced new, intellectual property in the music genre.
Mike Griffith, President and CEO of Activision said, "An important part of our European growth strategy is to work with local developers and provide music content that resonates with the market. FreeStyleGames has an award-winning team with a history of developing innovative and creative music-based games and they are uniquely positioned to help us expand our leadership in the genre."
Under the terms of the acquisition agreement, FreeStyleGames has become a wholly owned subsidiary of Activision Publishing and the company's management team has signed long-term employment contracts with Activision Publishing. The studio will continue to be based in Leamington Spa, U.K. Financial terms of the agreement were not disclosed.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.
More information about Activision Publishing and its products can be found on the company's website, www.activision.com.
This acquisition represents the latest step in Activision Publishing's strategy to expand its global leadership position in the music-based genre. The company established the genre with the GUITAR HERO franchise, which has sold more than 22 million units worldwide. FreeStyleGames is currently developing localized downloadable content for the GUITAR HERO franchise, as well as a yet to be announced new, intellectual property in the music genre.
Mike Griffith, President and CEO of Activision said, "An important part of our European growth strategy is to work with local developers and provide music content that resonates with the market. FreeStyleGames has an award-winning team with a history of developing innovative and creative music-based games and they are uniquely positioned to help us expand our leadership in the genre."
Under the terms of the acquisition agreement, FreeStyleGames has become a wholly owned subsidiary of Activision Publishing and the company's management team has signed long-term employment contracts with Activision Publishing. The studio will continue to be based in Leamington Spa, U.K. Financial terms of the agreement were not disclosed.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.
More information about Activision Publishing and its products can be found on the company's website, www.activision.com.
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