4Kids Entertainment Named Global Licensing Agent for Castle Builders
Press Release from 4Kids Entertainment
NEW YORK (February 22, 2010) – 4Kids Entertainment (NYSE: KDE) has been named worldwide Merchandising & Licensing Agent and Brand Manager for Israel-based technology company Castle Builders (IL) Ltd.
Castle Builders is the creator of the Computerized Storybook, a multimedia software application with a unique interface that narrates popular children’s stories aloud while incorporating rich multimedia and animation. The Storybook creates a multi-sensory experience for the user, incorporating audio and video, along with such object movement as a dynamic book flipping feature, word-for-word story narration, sentence translation, story glossary and picture navigation, allowing the young user to be in control of the reading process.
“Through this remarkable technology, Castle Builders has pioneered a new form of immersive interactive entertainment that will provide kids with an interactive and engaging reading experience,” said Carlin West, Executive Vice President, Acquisitions & Development, 4Kids Entertainment. “Once we secure the platform in the leading children’s titles we will work to expand the technology’s applications into additional areas of published content.”
“We are all very excited about our collaboration with 4Kids Entertainment. We are confident that together we will redefine the reading experience for children all over the world, and make it a more accessible, self-reliant and entertaining adventure,” said Gil Abramovich, CEO, Castle Builders.
About 4Kids Entertainment, Inc.
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.
Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Web sites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells national advertising time in “TheCW4Kids” five-hour Saturday morning block on The CW Television Network.
About Castle Builders (IL) Ltd.
Castle Builders is a young evolving software company that specializes in the development of imaginative products for children. Its main goal is to encourage children all over the world to read more, with a commitment to innovation and entertainment. The company works diligently to deliver an inspiring experience directly to the child, by harnessing state-of-the-art technology for the creation of a user-friendly interface and incomparable features. The company was formed in Israel in 2006 by Gil Abramovich, who found an enormous business opportunity in the vanishing world of the traditional reading and anticipated the tremendous trend for digital reading.
Castle Builders is led by innovative young executives, with a variety of professional skills and creativity, who are imbued with high motivation and the spirit of entrepreneurship. The company operates in the children oriented environment, with the intention of producing educational software for the worldwide edutainment market, using enhanced multimedia, vivid animation and popular content.