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Burger King Makes Whopper Deal With Dreamworks And Nickelodeon

Burger King Corporation announced that it will greatly enhance its alliances with two entertainment industry companies, DreamWorks SKG and Nickelodeon. Burger King Corporation's new strategic alliance with DreamWorks encompasses five theatrical animated releases, starting with SPIRIT: STALLION OF THE CIMARRON, DreamWorks next animated feature release scheduled for Memorial Day weekend 2002, and first rights to all future live action, television, music and home entertainment properties. Burger King has also entered into a major multi-platform partnership with Nickelodeon, strengthening its five-year, category-exclusive relationship with the network.

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