'Bubble Guppies' Goes Worldwide

Viacom’s charming pre-school animation “Bubble Guppies” is taking its play-to-learn ethos worldwide as third party broadcast sales rack up.

Viacom’s charming pre-school animation Bubble Guppies is taking its play-to-learn ethos worldwide as third party broadcast sales rack up.

The Nick Jr interactive variety show, set in a 3D, CGI-animated underwater classroom, was created by Robert Scull and Jonny Belt (The Backyardigans).

It covers the everyday lives of pre-schoolers, in which children – with colorful tropical fish tails – lead the learning process and explore one theme from many different angles.

Each episode brings one theme to life in a magazine style format using singing, dancing, jokes, games and adventures.

At its US launch in 2011, Bubble Guppies was Nick US’s biggest preschool launch for three years, achieving almost two million two-to-five year old viewers with the premiere episode.

By the end of last year, having joined VIMN’s international slate, the show reached 13.2 million viewers across eight countries including Australia, Italy and the UK.

Among the new deals in Europe, French language Swiss broadcaster TSR has signed Bubble Guppies season 1, while in Canada, TVA’s Yoopa children’s channel has signed for season 2 of the series.

In the Asia Pacific region, EBS in Korea has signed for season 1 of the series as has Home Choice in Korea. PBS in Thailand has inked a deal for season 1 and 2 via POD Worldwide.

In Latin America, Telenica in Nicaragua has signed for Bubble Guppies season 1, Uruguay’s TeleDoce has signed for season 1 and 2 and Costa Rica’s Teletica has signed for season 2 following the success of season 1, signed last year.

Source: Viacom International Media Networks

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