Brown Bag Films announces digital plans and adds Internet entrepreneur Dylan Collins to its board of directors.
Dublin, Ireland --
One of the most successful kids TV animation studios revealed some details about its digital and consumer plans. Award-winning Brown Bag Films has announced the launch of Brown Bag Digital, a division that will extend the studio’s production and creative reach to tablet, mobile and web and accelerate the company’s already successful push into original IP.
The company also announced that it has appointed digital media entrepreneur Dylan Collins to the board, known for his involvement across technology, gaming and entertainment companies.
Best known for producing hit computer animation TV shows such as Doc McStuffins (Disney Junior), Peter Rabbit (Nickelodeon) and Emmy-nominated Octonauts (CBeebies), Brown Bag Films’ most recent hit, Henry Hugglemonster (Disney Junior) comes from the company’s original IP development efforts. Brown Bag Digital will build on this remarkable track record by producing digital content for its own IP as well as working with rights holders on licensed intellectual property.
Cathal Gaffney, CEO of Brown Bag Films, said, “Our digital division allows us to move increasingly into the consumer space which is an important strategic step as we seek to own more of what we produce. The huge amount of expertise we’ve built up over the years producing the biggest kids TV shows in the world makes this a very natural and exciting direction for us.”
Gaffney said the company will announce more details around its digital initiatives in the coming weeks and months. As part of this strategy Brown Bag Films has appointed Dylan Collins as non-executive director to the company. Collins is one of Europe’s most experienced digital media entrepreneurs, founding or investing in entertainment and video games technology companies such as Box of Awesome, Fight My Monster, Jolt Online and DemonWare.
Commenting on the appointment Dylan said,”I’ve watched Cathal and Doc grow Brown Bag into the immensely successful studio that it is today and it’s an enormous honor to join them on the board. In many ways, they remind me of Valve in the early days. With such a huge transformation happening within the worlds of TV and digital content, BBF are perfectly positioned to become a dominant player in the next phase.”
On Dylan’s appointment, Cathal Gaffney said, “Dylan’s experience across video games, consumer products and technology will be valuable to us as we continue to create and exploit our IP across multiple platforms. This is an incredibly exciting time to be a content producer and a great time for Brown Bag to be investing in technology, innovation and content.”
Brown Bag Films employ over 130 full time staff from its Dublin and LA offices.
Source: Brown Bag Films
Jennifer Wolfe is Director of News & Content at Animation World Network.