Trollbäck Launches Al Jazeera America
The News, Business, Sports and Weather openers continue the “paths of illumination” theme through narratives that relate to the subject matter. News tackles global and local issues, while business highlights commerce on a micro and macro level. For the Sports open, the paths of illumination are generated by motion capture data of real athletes expressing fluidity, dynamism and speed while Weather shows evocative weather patterns.
For the screen architecture, big bold statements are delivered in a clean modern style, again driving home Al Jazeera’s commitment to clear and to-the-point news reporting. For the typography, Trollbäck+Company continued Al Jazeera’s tradition of Helvetica Neue, a font the news organization has used universally for all of its on-screen graphics.
“Being part of such a groundbreaking and important brand launch in such an important market at this time in history was an incredible experience,” concludes Chaffer. “Al Jazeera America has an ambitious mission to become the go-to network for fact-based, in-depth news. Time will tell how the American public responds, but we are very confident in the strength of the work we did and the integrity of their brand.”