“Because the show's namesake comes from a shortened version of the word 'highlight,' I tried to incorporate the apostrophe as a metaphor throughout the packaging,” explains Miller. “It's a short way to digest the show and its underlying premise.”

According to Miller, the client directive for the overall package was “to have a clean, accessible and immediate feel to the show's branding,” which aims to provide fans with streamlined sports news. T+Co incorporated and evolved the program's existing interface and visual system including typography, logos and color palette, including cool blues and grays and pops of orange.

“Collaborating with NBC Sports was great,” concludes Miller. “They had a clear vision of what they wanted, so there was no second-guessing. We were able to bring a clean, modern aesthetic to branding their new show.”

Source: Trollbäck + Company