Loyalkaspar Sparks Fuse Network Rebrand
“We wanted to give the network a flexible ID system that allows them to interact with their audience in the same way that the Fuse audience communicates with one another, through short bursts via texting or Twitter. This helps to create a sense of rhythm that makes the brand itself function almost like a song,” Dörnemann explains.
For Herbruck, Loyalkaspar’s Co-Founder/Partner, working with Fuse again was all about capturing the network’s commitment to music and authenticity.
“We wanted to convey Fuse’s passion for music through a dynamic, expandable brand reflective of the fast-paced, ADD lifestyle of today’s ‘millennials,’” Herbruck says. “We literally wrote the book on how Fuse speaks with its viewers by developing a distinctive brand voice as part of the overall brand philosophy guideline to assure that Fuse remains consistent and fresh as it continues to grow over the years.”