“I never thought I’d be looking to the Memphis style for influence,” says Hahn. “But the simple, off-beat, chunky shapes lent themselves well to a play space for kids. Our designer Danny Ruiz took that vision and ran with it. He took the Memphis inspiration with a grain of salt, and came up with an amazingly modern take on that very playful aesthetic by tweaking the colors and curves, but maintaining the feeling of random fun.”

To create the inclusive and engaging world, the Gretel team relied on a combination of Cinema 4D software for 3D design and animation, and Adobe After Effects for rotoscoping and compositing. The result is a visually striking and deeply memorable vision for the future of the Nick Jr. brand.
“Everyone is nostalgic for the shows they watched as kids,” says Carl Burton, Staff Designer at Gretel. “They stick with you as you grow up. We were excited by the opportunity to create something that today’s kids would remember and look back on with fondness and recognition.”
“We could not have asked for a better team,” says Moore. “Everyone worked together to define and expand the style for the successful pitch, which was a formidable task in itself. Once we moved into production, we brought together a tremendously talented and creative crew. Together, the team embraced the idea and committed themselves to making it better and better.”

CREDITS

Nick Jr Credits
VP, Creative Director: Matthew Duntemann
VP, Production: Jeffrey Blackman
Director, Production: Farrel Allen
Art Director: Noel Claro
Art Director: Jennifer Cast
Sr Editorial Director: Liza Steinberg
Executive Producer, Rebrand: Sarah Jackson
Director of Animation: Christopher Papa
Writer/Producer: Kimberly ChalmersDiaz
Editor: Rick Deutsch
Editor: Tim McGonagle
Production Assistant: Ryan Walsh
Production Assistant: Virginia Hamilton

Gretel Credits
Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Art Director: Danny Ruiz
Designers: Dylan Mulvaney, Carl Burton, Salih Abdul-Karim
Producer: Ryan McLaughlin
Production Coordinator: Lynzi Grant
Compositor: Irene Park
3D Animators:Carl Burton, Jack Myers, Wes Ebelhar, Gary Tam, Craig Davis
3D Assistant: Thai Ngo

Music Credits
Jingle Punks

ABOUT Gretel
Founded in 2005, Gretel (www.gretelny.com) is a modern graphic design and branding office made up of exceptionally smart, talented individuals. Gretel's work is platform agnostic with a simple goal: to provide aesthetically striking, clever solutions to complex problems. Located in the Flatiron District of NYC, Gretel has worked with a who's who of commercial and broadcast clients. Though the solutions vary from project to project Gretel's work is consistently noticeable for iconic imagery, uncluttered style and sophistication.