Analog Provides VFX for CBS Rebrand
LONDON -- Creative studio Analog teamed with Studio Hansa to complete a rebrand of CBS’ portfolio of TV channels across EMEA. After the recent release of Hero, the final two idents, Reality and Drama, are now on air. The three idents, which will be shown on all CBS channels, complete the rebranding of CBS, creating a unified image that exemplifies the diverse genres of entertainment the channels offer.
Watch Hero, below:
Reality exhibits random objects which are utilized in a series of science based experiments that trigger a reaction in a domino effect. The lab embodies the feel of suspense, action and mystery with the infusion of color.
“The challenge here was to augment what couldn't be shot on the day, any CGI had to be designed and laid out to complement the on-set art direction,” states Analog VFX supervisor Mike Merron. “From the outset we knew the rose was going to be an entirely CG shot, a great opportunity and challenge for the small team.”
The final spot, Drama, presents three frozen scenes of definite genre held together by colored strings. The strings reflect the CBS image as well the aura of the scene, as the characters are literally “hanging on a string.”