Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a four-spot package for Bright House Networks, via agency Fry Hammond Barr and director Benji Weinstein of GO FILM.
Press Release from Brickyard VFX
Santa Monica, CA (August 15, 2011) -- Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a four-spot package for Bright House Networks, via agency Fry Hammond Barr and director Benji Weinstein of GO FILM. The campaign, featuring spots “Robot”, “Custodian,” “Bedtime”, and “Paper Towel,” began airing in select U.S. markets in August.
Brickyard designed and animated a photo-real CG robot that transforms from a small child’s toy into an iron giant in “Robot.” Inspired from blockbuster films such as “Iron Man” and “Transformers”, Brickyard’s CG team was challenged to design this quick metamorphosis within the :30 spot that featured sheet metal outer layers as well as the detailed inner working mechanics.
In “Custodian,” Brickyard animated multiple robotic arms in CG that were seamlessly composited onto a zamboni-like cleaning machine in an office hallway.
Brickyard VFX Lead Artist Patrick Poulatian explains, “We matched our CG model using a plastic toy robot that GO FILM fabricated for the shoot as reference to fully animate and seamlessly resolve into the practical robot suit. This process included animating elements like the shoulders and chest plates and adding CG mechanical cladding to the practical-suited robot for continued impact.”
Brickyard’s turnaround time for the four spots was roughly five weeks. Their toolkit included Autodesk Maya and Flame.
About Brickyard VFXBrickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core fostering a close collaboration of not only artist to director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles its crew of designers, animators, and compositors customized for every project. Please contact Kirsten with Brickyard VFX Atlantic (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.
Credits:Client: Bright House NetworksSpots: “Custodian,” “Robot,” “Bedtime,” “Paper Towel”
Agency: Fry Hammond BarrCreative Director: John LoganArt Director: Sean BrunsonProducer: Jessica CorrentiGroup Account Director: Scott Ankerholz
Production Company: GO FILMDirector: Benji WeinsteinDirector of Photography: Brendan SteacyExecutive Producer: Jonathan WeinsteinExecutive Producer: Gary RoseProducer: Greg JonesProduction Supervisor: Desiree LaufasaAssistant Production Supervisor: Taeko Masuyama
Editorial: 2150 EditorialEditor: Michael CoeSenior Art Director: Carmen CothernSmoke Artist: Mike NonelleExecutive Producer: Michael Charves
Visual Effects: Brickyard VFX, Santa MonicaVFX Lead Artist: Patrick PoulatianVFX Artist: Mandy SorensonVFX Artist: Chris SoniaVFX Artist: Evan ParasCG Lead: David BlumenfeldCG Artist: Carl HardersCG Artist: Kim Guedin
Producer: Linda JacksonExecutive Producer: Jeff BlodgettHead of Production: Diana Young Gomez