Artist owned and operated bi-coastal effects boutique Brickyard VFX recently worked on a new campaign for Volkswagen via Deutsch LA. Brickyard provided compositing, beauty work and color correction throughout the campaign.
Santa Monica, CA (May 17, 2011) - Artist owned and operated bi-coastal effects boutique Brickyard VFX recently worked on a new campaign for Volkswagen via Deutsch LA. Directed by Biscuit Filmworks' Noam Murro, the campaign - featuring :30 spots "6/10ths," "When," and "Piñata" - is currently airing. Brickyard Executive Producer Jeff Blodgett remarked, "Deutsch has produced some great creative for VW, and these spots are no exception. We were thrilled to be a part of this campaign." In "6/10ths," a teenager tries to secretly take his dad's 2012 CC for a spin. But he's busted before he even begins when the backup camera reveals that his dad has written the car's current mileage on the driveway in chalk. "When" illustrates the 2011 Jetta TDI® Clean Diesel's excellent fuel efficiency. On a car ride, a father tells his son that he can drive "when we stop for gas" - but to the son's dismay, they drive on and on into the night without having to refuel. Finally, "Piñata" conveys the strength of the 2011 Tiguan by showing a child's (and later an adult's) inability to damage a Tiguan-shaped piñata at a backyard party. Brickyard provided compositing, beauty work and color correction throughout the campaign. All VFX work was completed with Autodesk Flame. About Brickyard VFX With offices in Boston and Santa Monica, Brickyard VFX specializes in the creation of high end visual effects, design and animation for commercials, film and new media. Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard's creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Volvo, Budweiser, T-Mobile, NBA, Visa, Sprint and many other accounts.
Credits: Agency: Deutsch, Inc. Group Creative Director: Michael Kadin Chief Creative Officer: Mark Hunter Art Director: Paul Oberlin Copywriter: Matt Sherman Senior Producer: Jim Haight Account Supervisor: Kristie Weston VP, Account Director: Chris Carter Production Company: Biscuit Director: Noam Murro Director of Photography: Simon Duggan Production Supervisor: Jen Berry Producer: Jay Veal Editorial: Cut + Run Editor: Steve Gandolfi Assistant Editor: Isaac Chen Producer: Christie Price Producer: Chris Girard Executive Producer: Michelle Burke Visual Effects: Brickyard VFX VFX Lead Artist: Mandy Sorenson VFX Artist: Patrick Poulatian VFX Artist: Chris Sonia VFX Artist: Evan Paras Producer: Linda Jackson Executive Producer: Jeff Blodgett Head of Production: Diana Young Gomez