Brickyard VFX recently collaborated with ad agency Mullen and Partizan director Jeremy Konner to create JetBlue's customizable "Getaways Granter” web campaign.
Press Release from Brickyard VFX
Boston, MA (November 18, 2011) -- Brickyard VFX recently collaborated with ad agency Mullen and Partizan director Jeremy Konner to create JetBlue's customizable "Getaways Granter” web campaign. Launched this week, the campaign lets users upload their boss’ name and picture into one of four videos in a tongue-in-cheek effort to procure some vacation time. Once created, the site then allows users to share their unique videos via email and social media.
Brickyard’s Lead VFX Artist Peter Bullis supervised the shoot, where the whole crew tackled a crazy schedule – filming all four spots, including elaborate set changes each with extensive tracking markers, in just sixteen hours. The Brickyard team then used Autodesk Flame and Vicon Boujou to key elements and composite in 2D backgrounds for each spot, once again facing a challenging schedule – Brickyard completed all compositing for 101 shots in just two weeks. Once all the plates were complete, Mullen’s digital team finalized the spots with customizable programming to let users turn their boss into the face of a Caribbean tiki bar or some bicep tattoo art for an rockin’ urban front man.
“This campaign is just so funny, quirky and well-written, and it was great to work with Mullen again and help bring their vision to life,” said Bullis. “And I’m really looking forward to seeing how some of the other Brickyard folks look added in to these videos!”
About Brickyard VFXBrickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.
Client: JetBlue AirwaysCampaign: Getaways GranterSpots: Island Hopping, Outdoor Wrangling, Honey Mooning, City Rocking
AGENCY: MULLEN, Boston MAChief Creative Officer: Mark WennekerExecutive Creative Director: Tim VaccarinoExecutive Creative Director: Dave WeistAssociate Creative Director: Jesse Blatz, Allison Rude, Brian LeechArt Director: Ramzi SarieddineCopywriter: Gabriel FerrerExec Director of Integrated Production: Liza NearProducer: Mary DoningtonDigital Producer: Cindy Kao, Lisa NearySenior Flash Developer: Joe PalasekWeb Developer: Joel OliveiraGroup Account Director: Michael CraigAccount Supervisor: Jessica ZdenekAccount Executive: Hannah Moore
PRODUCTION COMPANY: PARTIZANDirector: Jeremy Konner
EDITORIAL: MULLEN EDITORIALEditor: Jessica PhearsomeMullen Editorial Producer: Jamee Sheehy
POST: BRICKYARD VFXSenior Producer: Amy AppletonVFX Shoot Supervisor: Peter BullisLead VFX Artist: Peter BullisVFX Artist: Henrique GhersiVFX Artist: Robin HobartVFX Artist: Jimi Simmons