Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a series of spots for Toyota's "2012 Camry Reveal" web campaign that launched on August 23.
Press Release from Brickyard VFX
Santa Monica, CA (September 19, 2011) -- Artist owned and operated bi-coastal effects boutique Brickyard VFX recently completed a series of spots for Toyota's "2012 Camry Reveal" web campaign that launched on August 23.
Brickyard’s intricate VFX work throughout the campaign brings the 2012 Camry to life. “Pull Up” features racing pro Kyle Busch and involved extensive compositing. Lead VFX Artist George Fitz explains, “It would have been too difficult to have all the action occur in one plate, so we used multiple live-action plates of the Camry and Kyle that were seamlessly composited to create the final shot. We also had to completely replace the sky for continuity, as each plate was shot at a different time of day.”
“Hole Shot” and “Combo” also required compositing multiple plates together since the center Nascar vehicle was fishtailing and needed to be aligned with the other cars. VFX Artist Patrick Poulatian also expertly composited the black hero Camry’s grill for a seamless transition between the cars thundering down the track and the final lineup. Lastly, for “Donuts” the Brickyard team added CG smoke to fully obscure the Nascar car, and then added lightning to give the transformation from Nascar to the re-invented 2012 Camry a magical touch. Brickyard’s VFX toolkit included Autodesk’s Smoke, Flame and Maya.
The “2012 Camry Reveal” campaign continues Brickyard’s longtime collaboration with Saatchi & Saatchi LA for Toyota. “Our relationship with Brickyard and their team of VFX artists is vital to the success of our projects,” said Saatchi LA Senior Producer Pamela Parsons. “We love working with them because they’re problem solvers and collaborators and overall great partners to visualize and execute our creative.”
About Brickyard VFXWith offices in Boston and Santa Monica, Brickyard VFX specializes in the creation of high end visual effects, design and animation for commercials, film and new media. Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard’s creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Volvo, Budweiser, T-Mobile, NBA, Visa, Sprint and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit http://www.brickyardvfx.com
Toyota Camry RevealSpot Titles: Combo, Donuts, Pull Up, Interview, Formation, Zipper+Family, Hole ShotAir Date: August 23, 2011
Visual Effects: Brickyard VFXLead VFX Artist: George FitzLead CG Artist: David BlumenfeldVFX Artist: Patrick PoulatianVFX Artist: Chris SoniaJr. VFX Artist: Evan ParasCG Artist: Carl HardersCG Artist: Kim GuedinVisual Effects Producer: Diana Young
Agency: Saatchi & Saatchi LAExecutive Creative Director: Chris Adams & Margaret KeeneCreative Director: John PayneACD/Art Director: Jera MehrdadSenior Art Director: Verner SolerCopywriter: Graham McCannDirector of Integrated Production/Multimedia: Tanya LeSieurSenior Broadcast Producer: Pamela ParsonsProject Managers: Trevor Tessalone, Angela MontoyaAccount Director: Drew CorpmanAccount Supervisor: Kristen HoyAssistant Account Executive: Nick FrontieraPlanning: Caryn Wiley, Evan Ferrari, Skylar WallaceBroadcast Media Director: Gwen ConleyBusiness Affairs Manager: Kristen ReutClient Name: Tim Morrison, Colin Morisako
Production Company: MJZExecutive Producer: Jeff ScrutinPresident: David ZanderDirector: Phil JoanouDirector of Photography: Mauro FioreProducer: Paul Manix
Editorial Company: Cosmo StreetExecutive Producer: Jerry SukysProducer: Patty PazEditor: Bill ChessmanAssistant Editor: Zoe Mougin
Telecine Company: The MillColorist: Adam ScottAudio Post: LimeSound Design: LimeSound Mix: LimeMusic: Black Iris