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Brickyard VFX Expands With Exec Producer McCarthy & Producer Herzog

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX today announced two new additions to its Boston team, Michael McCarthy as executive producer of special projects at Brickyard Filmworks, the company's feature film division, and Lucy Herzog as visual effects producer.

Press Release from Brickyard FX

*Boston, MA (May 19, 2010)---* *Artist owned-and-operated bi-coastal effects boutique Brickyard VFX today announced two new additions to its Boston team, Michael McCarthy as executive producer of special projects at Brickyard Filmworks, the company's feature film division, and Lucy Herzog as visual effects producer. Stationed in Brickyard's Atlantic office both Michael and Lucy, will work alongside executive producer of commercials, Kirsten Andersen to oversee new client projects coming down the pipeline.

Industry veteran Michael McCarthy makes his return to Brickyard after five years of freelancing as a visual effects producer, during which he collaborated with creative companies like Attik, Exopolis, Sway, Digital Kitchen, Troika Design Group and Promotion Studios on a host of campaigns. In his new post McCarthy will oversee, manage and produce special projects and feature film visual effects for Brickyard. Herzog joins the Boston team as visual effects producer coming from Arnold Worldwide where she worked as a senior broadcast producer.

"I'm really excited to be back at Brickyard and am looking forward to extending our visual effects service slate into feature film and special venue projects," said McCarthy. "I've known the Brickyard team for many years, so coming back here is like a homecoming."

McCarthy returns to Brickyard VFX after five years of working bi-coastally as a free agent with top creative companies and directors on a variety of ads and campaigns, including multiple Attik Scion spots and "The Lighthouse," an animated short for Liberty Mutual from Promotion Studios and Exopolis. Over the years he's collaborated with directors such as Marcus Raboy, Jake Scott, Peggy Sirota, Michael Bay and Jean Baptiste Mondino, and production powerhouses like RSA, Headquarters, Anonymous Content, Mars Media and many others. Prior to freelancing, Michael was contracted with acclaimed editorial facilities like 89 Greene Street and Mojo. He got his start in the industry as an Assistant Editor/Post Supervisor at Propaganda Films in Los Angeles after graduating from Emerson College with Bachelor of Arts in Communications.

A native Bostonian, Herzog has spent most of her career in the city, with the exception of her last stint as senior broadcast producer for Arnold Worldwide. After graduating from Tufts University and interning for both Red Tree Productions and Arnold Worldwide, she joined the Arnold team in Boston full time-- gradually moving up to the position of senior broadcast producer, in which she helped produce campaigns for esteemed clients including McDonalds, Amtrak and Volkswagen. In addition to her experience at Arnold, Lucy worked as a line producer on the documentary film "Ten9Eight" for 50 Egg Films in nearby Wellesley, MA. With over twelve years of experience in TV, video and radio advertising production Lucy brings a wealth of knowledge and experience to the Brickyard team.

About Brickyard VFXWith offices in Boston and Santa Monica, Brickyard VFX specializes in the creation of high end Visual Effects, Graphics and CG for Commercials, Film and New Media. Artist owned and operated, the company was founded in 1999 to bring clients a level of customer service, craftsmanship and focus difficult to find at facilities today. Brickyard's creative expertise on set and in the studio has been applied to model, animate, light, texture, track, color correct and render seamless digital effects for Volvo, Budweiser, T-Mobile, NBA, Visa, Sprint and many other accounts. For more information, please call Brickyard VFX Pacific at (310) 453-5722, Brickyard VFX Atlantic at (617) 262-3220, or visit www.brickyardvfx.com.

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