Search form

Brian Offutt New SVP, Entertainment Products, Nickelodeon & Viacom Consumer Prod

Brian Offutt, the former head of Nickelodeon & Viacom Consumer Products' Los Angeles office, has relocated to New York City as svp, entertainment products, to oversee the NVCP home entertainment, publishing and record business for Nickelodeon, Nick Jr., Noggin and The N, as well as the home video/DVD, book publishing and videogame businesses for Comedy Central, Spike TV and TV Land and the book publishing business for Paramount. These are all networks and the movie studio within the Viacom family that are handled for licensing and merchandising by NVCP.

Offutt will oversee a staff that manages relationships with Paramount Home Ent. that distributes all NVCP home videos; Nick Records, which has been in partnership with SONY BMG Strategic Marketing Group since 2004; and the publishing group, with partners including Simon & Schuster and Random House.

"Brian Offutt has been an integral part of Nickelodeon & Viacom Consumer Products for the past year, setting up our licensing and merchandising team within Paramount Pictures and bringing to market such successful product as the Godfather videogame," said Leigh Anne Brodsky, president, Nickelodeon & Viacom Consumer Products, to whom he will continue to report. "He brings to his new position a keen understanding of both the entertainment and merchandising businesses to further develop our content-driven businesses," she said. Offutt replaces Stephen Youngwood, who last month became evp, digital media, at Nickelodeon.

Before joining NVCP in January 2005, Offutt was coo of Broadway Video Ent., a leading independent television and film production company founded by SATURDAY NIGHT LIVE creator Lorne Michaels. He was directly responsible for the company's post-production business unit, whose clients included CBS Sports, Showtime and MTV Networks. Prior to Broadway Video, Offutt was president/coo of Interdimensions, an online technology and interactive solutions company. He also served as svp of Golden Books, was an executive recruiter at Spencer Stuart and an investment banking analyst at JP Morgan.

Nickelodeon & Viacom Consumer Products manages the third largest licensing business in the world and such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International and Spike TV.

Tags