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Breakthrough Ent. Launches Crash Canyon Quest Online Game

Breakthrough Entertainment’s digital media division has launched the online game Crash Canyon Quest on TELETOON at Night, in advance of the September debut of the Crash Canyon animated series.

Press Release from Breakthrough Entertainment

TORONTO (August 30, 2011) – Breakthrough Entertainment’s digital media division has launched the online game Crash Canyon Quest on TELETOON at Night, in advance of the September debut of the Crash Canyon animated series.

Crash Canyon Quest is an online social game where players create a unique character and join the residents of Crash Canyon, who send them on hundreds of funny and exciting quests, unlocking 15 mini games along the way.  In the game, players have available to them a wide range of social networking tools from dedicated friends lists, to gifting, to messaging, to visiting each other’s Crash corner.  Five expansion packs will be released throughout the year, adding additional quests, game locations and mini games.  Ultimate Pay, a third-party payment system is implemented in the game environment, allowing players to purchase exclusive features and items.

The English version of the game is located at www.teletoonatnight.com/crashcanyon , while the French version can be found at  www.teletoonlanuit.com/crashcanyon .  Updates about the game, contests and exclusive downloads can be accessed on Facebook at www.facebook.com/crashcanyonquest.

“We are excited to debut Crash Canyon Quest on TELETOON at Night’s English and French websites in advance of the animated series’ September launch.  The game brilliantly captures the spirit of the series and allows players to truly embrace this eccentric community,” said Dorothy Vreeker, Director, Digital Media at Breakthrough Entertainment.

“Crash Canyon Quest is a fun and engaging game that reflects the irreverent humor and outrageous antics of the animated series.  The online game is certain to be a big hit with our audience,” said Gavin Friesen, Director, TELETOON Interactive.

Crash Canyon Quest was developed by the London, Ontario-based game studio, Big Blue Bubble. It was produced with the generous support of the Bell Broadcast and New Media Fund, the Ontario Media Development Corporation (Interactive Digital Media Fund), the Shaw Rocket Fund’s Digital Media Stream and TELETOON.

The Crash Canyon animated series was developed by The Simpsons’ co-executive producer, Joel Cohen, and produced by Breakthrough Entertainment, in association with TELETOON Canada. It focuses on the Wendell family whose vacation turns out to be a disaster – in fact, an actual disaster! After accidentally driving off a cliff, the Wendells plummet two miles straight down into a canyon.  When they stumble out of their van, they are alive and, as they also realize, not alone.  The exact same fate has befallen several others before them and the Wendells are now just the newest residents of a community of everyone that has driven, cycled, sky-dived or even crashed their NASA landing capsule into. Their new neighbors include an astronaut and his chimp companion, an old lady that has domesticated a bear, a has-been British punk rocker, a man in a perpetual coma, a ventriloquist and his dummy, and many more.  The Wendells and all these characters hope to escape, but until they do, these are the citizens of the impromptu, gravity-cursed community of “Crash Canyon”.  The series will make its debut on TÉLÉTOON la Nuit on September 8th and TELETOON at Night September 18th.

About Breakthrough Entertainment:Headquartered in Toronto, Breakthrough Entertainment Inc. (BEI) is a leading global producer and distributor of acclaimed primetime comedy and drama series, as well as factual entertainment, documentaries, television movies, family entertainment and children’s animation. As one of Canada’s largest television production and distribution companies, BEI has licensed programs to major broadcasters in over 200 territories. With a catalogue of over 2600 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions. In addition to its dedicated program development, production and distribution divisions, Breakthrough’s digital media division ranks among one of the industry’s most respected producers of high quality digital entertainment including websites, and online, mobile, ITV and iphone games.  www.breakthroughentertainment.com

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