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Breakthrough Begins Production On Crash Canyon Game For TELETOON

The digital media division of Breakthrough Entertainment announced today that it will create an online social game based on the animated television series, Crash Canyon.

Press Release from Breakthrough Entertainment

TORONTO (February 8, 2011) – The digital media division of Breakthrough Entertainment announced today that it will create an online social game based on the animated television series, Crash Canyon.  Targeted for youth and adult audiences ages 13-35, Crash Canyon Adventure will roll out September 2011 in French and English and will debut on TELETOON at Night/La Nuit websites.  Breakthrough Entertainment will team with London, Ontario-based game creator, Big Blue Bubble, for development.

In Crash Canyon Adventure, players create a unique character and join the residents of Crash Canyon. As fledgling members of this sometimes chaotic, sometimes absurd, but always funny community, they are sent on quests, play mini-games, craft an escape vehicle or build a home -- and buy, collect and trade a huge array of items. All the while, players interact and socialize with the other new Crash residents as well as the many characters from the series.

A few of the game’s main features include:* The Crashbook: Players will have available a wide range of social networking tools in the game.* Full Character Creation: The player can fully customize the look of their character, their clothes, their accessories and even their personality.* Two Game Goals For Players To Choose: The player can choose between attempting to escape the canyon or settle into their cozy corner and decorate and customize their home in the canyon.* Quest Driven Game Play: A hugely popular game play mechanic where the colorful characters of the canyon will send the player on funny and exciting adventures, challenge them to mini games and trade or gift items to them.

Breakthrough Entertainment’s digital media division secured funding for Crash Canyon Adventure from three sources: the game is made possible through the generous support of the Bell Broadcast and New Media Fund, the Ontario Media Development Corporation (Interactive Digital Media Fund) and the Shaw Rocket Fund’s Digital Media Stream.“We are delighted to be producing this game for TELETOON. The show’s gregarious characters and wildly hilarious story lines lend well for an online social game: Crash Canyon Adventure perfectly captures the humor of the television series,” said Dorothy Vreeker, Director, Digital Media at Breakthrough Entertainment.

Crash Canyon (Television Series Synopsis) -- The Wendell family doesn’t usually do too much together; the parents work a lot and the kids have developed their own lives. This year however, Norm, the Wendell patriarch, has decided to schedule a family vacation. He rents a van and a camper trailer, forces everyone inside and the family sets off on a week of heavily-scheduled fun. With all four Wendells in a confined space, motoring between tourist attractions, scenic vistas and the occasional point of interest, the trip turns out to be a disaster – in fact, an actual disaster – Norm accidentally drives the van over a cliff! The van plummets two miles straight down into a canyon.  When the Wendells stumble out, they realize that not only are they alive, but also that they are not alone.  The same fate has befallen several others before them and the Wendells are just the newest residents of a community of everyone else that has driven, cycled, sky-dived or even crashed their NASA landing capsule there. So, the Wendells live in their camper trailer in the heart of a shanty town of all the other crashed vehicles, scattered wherever gravity set them down.  Their neighbors include an astronaut and his chimp companion, a wealthy family (who live in the summer house they were transporting), a has-been British punk rocker and many more.  All these characters hope to escape, but until one of their plans actually work, they make up this impromptu community known only as “Crash Canyon”.

About Breakthrough Entertainment:Headquartered in Toronto, Breakthrough Entertainment Inc. (BEI) is a leading global producer and distributor of acclaimed primetime comedy and drama series, as well as factual entertainment, documentaries, television movies, family entertainment and children’s animation. As one of Canada’s largest television production and distribution companies, BEI has licensed programs to major broadcasters in over 200 territories. With a catalogue of over 2600 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions. In addition to its dedicated program development, production and distribution divisions, Breakthrough’s digital media division ranks among one of the industry’s most respected producers of high quality digital entertainment including websites, and online, mobile, ITV and iPhone games.  www.breakthroughentertainment.com

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