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Break.com Offers Top Dollar for Original Web Video Content

Break.com, a leading online entertainment channel for men driven by comedic, user-created, short-form video content, today (Nov. 27, 2006) announced it has increased the amount it pays individual users for their content. Original user-created videos posted on Break.com will now earn a minimum of $400 per video with original animation earning a minimum of $2,000, setting a new standard in paying for and delivering entertainment on the Web.

"Break.com was the first site to pay for original content and has paid out over $300,000 already to creators," said Keith Richman, ceo of Break.com. "We are happy to increase our base compensation structure once again and to demonstrate our commitment to providing incentives for people to create and share great entertainment. This year definitely marked a cultural shift in consumers' adoption and consumption of mass media content and advertisers' willingness and desire to be associated with new forms of content. As these attitudes have shifted, so has our ability to give back to the creators themselves."

Break.com says its content filtering system "allows it to deliver the best ON Demand programming on the Web." Break works in collaboration with its community to isolate the best videos posted to its site daily so users are ensured a great experience every time they visit the site.

Recent Hitwise data for the week ending Nov. 18, 2006, shows Break.com as the number one independent website in the Entertainment-Multimedia category. Total traffic for Break.com has steadily increased over the last 18 months, driven by interest in the site's irreverent, original and exclusive video content.

Founded in 1998, Break.com (www.break.com) is a leading cross-platform, user-generated digital entertainment network offering funny, original short-form content to millions of Internet users and mobile subscribers around the world. With more than 14 million unique monthly browsers, Break.com offers advertisers tremendous opportunities to market directly to a young, male demographic. Break.com empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown or commercial-grade.