Target Entertainment Group has appointed BRB Internacional as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs (intellectual properties) across Spain and Portugal.
Press Release from BRB Internacional
Target Entertainment Group has appointed BRB Internacional as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs (intellectual properties) across Spain and Portugal.
The appointment will see BRB manage a merchandise programme spanning all consumer product categories excluding PlayStation peripherals and PlayStation specific accessories.
The PlayStation brand incorporates the PlayStation logo, the format logos: PS one, PlayStation2 (PS2), PSP (PlayStationPortable) and PlayStation3 (PS3), DUALSHOCK3 wireless controller designs and well know PlayStation symbols and phrases like ‘The Game is Just the Start’.
The PlayStation IPs licensed to BRB are LittleBigPlanet, EyePet, Invizimals and SingStar.
Richard Woolf, director of licensing at Target Entertainment Group said: “We are confident BRB will deliver a successful licensing programme for the PlayStation brand and game titles. They are committed and enthusiastic, making them the ideal choice as our agent.”
"Javier Biern, sales manager at BRB Internacional, added: "Our retail clients are really keen to start working with Playstation’s outstanding IPs. We are looking forward to ensuring these famous gaming characters and brands jump out of the consoles and into consumer products ranges.”
Target Entertainment Group is a leading international production and rights management business. With offices in London, New York and Los Angeles, it produces content and manages rights and brands. Target was formed by CEO Alison Rayson as an international TV distribution company in 1998. In 2004 it launched entertainment production, licensing, and home entertainment divisions. Since then it has expanded further by setting up a children’s and family production division. In 2007 Target acquired UK distribution company Minotaur International followed by leading UK drama production company Greenlit Rights in early 2008.
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation3, PlayStation2, PSP (PlayStationPortable) and PlayStationNetwork software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 35.7 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 144.5 million systems worldwide. Since its launch at the end of 2004, over 61.5 million PSPs have been sold globally, highlighting the importance of he portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 50 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 1 billion items have been downloaded. More information about PlayStation products can be found at www.playstation.com.
BRB, founded in Spain, has more than 35 years experience in the production, distribution and licensing of high quality television programmes. BRB's animated series have been seen around the world, and characters such as David the Gnome, Dogtanian and Willy Fog have been recognised as classics since the 1980s. Currently BRB is producing innovative and branded series at its Catalan studio Screen 21 using the latest techniques in design, 3D stereoscopic and CG technology. These include successful brands like Bernard, Iron Kid, The Imp, Angus&Cheryl, Papawa, Khuda-Yana and Suckers. In the field of licensing, the company manages all BRB’s titles plus an impressive third party catalogue which includes Cartoon Network's properties in Spain and Portugal (The Powerpuff Girls, Foster's, Ben 10 and Bakugan). For more information, see: www.brb.es.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
