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Bratz Doll Maven Fashions Up New Film Division

MGA Ent., which owns those hugely successful Bratz fashion doll line, is more aggressively translating its intellectual properties into entertainment with the launch of its new production unit, MGA Ent. Films. MGA has recruited animation vets Jay Fukuto as vp of the entertainment division and Ellen Levy-Sarnoff as senior director of creative for Bratz Ent.

We are very proud to have two of the most passionately creative people in the industry on board to head up and lead us into this new venture, said MGA ceo Isaac Larian. With their creative direction and vision, we look forward to bringing great entertainment based properties into the marketplace.

Fukuto had been vp, creative affairs for Walt Disney Television Animation, responsible for all creative aspects of series development and current programming. He contributed to the series DISNEYS KIM POSSIBLE, DISNEYS LILO & STITCH: THE SERIES, DISNEYS TEAMO SUPREMO & DISNEYS LLOYD IN SPACE.

Levy-Sarnoff, most recently, was vp, creative affairs at DIC Entertainment. During her tenure, she oversaw the development of a series of movies for NICKELODEON and helped launch Nickelodeons anime series SPEED RACER X and KNIGHTS OF THE ZODIAC for the CARTOON NETWORK.

MGA Entertainment, a consumer entertainment products company with headquarters near Los Angeles, manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini dolls to radio-controlled vehicles. The Bratz brand of fashion dolls was introduced in June 2001, and has since become one of the worlds premiere toy lines and girls lifestyle brands with more than 200 licensees worldwide. The first BRATZ DTV feature: BRATZ THE VIDEO: STARRIN N STYLIN will be released in August 2004. For more information, visit: www.mgae.com or www.bratzpack.com.

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