Boris FX Introduces Boris Blue

Boris FX announced the upcoming release of Boris Blue. This standalone application renders broadcast-quality 3D compositions in realtime regardless of the complexity of the 3D scene or materials. Boris Blue allows users to create stunning looks by combining innovative "pixel shaders" to paint objects with bump maps, noise patterns or natural materials along with light reflections and 3D shadows.

"The time has come for video editors to enjoy the power of realtime 3D graphics in a simple and familiar interface," said Boris FX founder and president Boris Yamnitsky. "Boris Blue is based on the cutting-edge Open GL technology that is available today at a desktop price."

Boris Blue is a powerful and versatile application that combines Boris Red's comprehensive titling and vector tools with the realtime performance of Open GL. In addition, Boris Blue includes all the strengths of Boris Red such as motion tracking and vector paint.

Key new features include:* Instant preview on a client monitor without previewing to RAM.* Adjust on-screen controls and parameter sliders in realtime.* OpenGL vertex shaders distort and warp 3D objects with a simple one-parameter action in realtime.* Create highly detailed bevels on extruded objects by defining a custom curve with spline drawing tools. * Combine curves to create unique designs or match existing requirements.* Create particle effects in realtime by free hand tracing paths on screen.* Combine multiple shapes including 3D models to achieve a unique look.* Import models from other 3D applications in common 3D formats. * Tap into a vast collection of shareware objects or choose from a collection of 3D models.* Open settings created in Boris Red and Avid FX.

Boris Blue allows users to view the results of their work immediately. In addition to the realtime capabilities, hundreds of presets, online documentation and a minimal learning curve will streamline effects creation. Based on the industry-leading Boris Red plug-in solution, Blue includes a suite of sophisticated image processing filters such as Glows, Lens Flare DeGrain, Match Grain, DeNoise, DeInterlace, Motion Blur, Glow Matte, Wire Remover and more.

Boris Blue will be demonstrated at the International Broadcasting Convention (IBC) 2004 in booth #7.933 in the RAI Convention Center in Amsterdam, Sept. 10-14.

Boris Blue is expected to ship in Q1 of 2005. The initial release will support Windows only. Macintosh support will be added in a future release. Boris Blue will be available through our worldwide reseller channel and direct through Boris FX for $1,995.

Founded in 1995 in Boston, Massachusetts, Boris FX (www.borisfx.com) is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post-production, film and multi-media industries.

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