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Boris FX Announces Boris Continuum Complete 6 AVX for Avid DS

Press Release from Boris FX

Marlborough MA -- April 14, 2009 -- Boris FX , the leading developer of integrated effects technology for video and film, today announced Boris Continuum Complete 6 AVX for Avid DS (BCC 6 AVX for DS). Based on Avid's AVX 1 plug-in architecture, BCC 6 AVX for DS brings nearly 180 filters to 64-bit versions of Avid DS. The release features over 30 new filters including Pixel Fixer, DV Fixer, and Smooth Tone tools; Swish Pan, Cartoon Look, Pencil Sketch, and Water Color effects; and OpenGL-accelerated effects such as 3D Extruded Image Shatter, Damaged TV, Glint, Glare, Glitter, LED, Lens Flare, Lightning, Prism, Scanline, and Tile Mosaic.

"We are very happy to re-enter the DS plug-in market with a new 64-bit version of Boris Continuum AVX. Now Avid DS artists can use the same effects already found in Avid Media Composer and Symphony," commented Boris Yamnitsky, president and founder, Boris FX. "We plan to follow up with an AVX 2 version as soon as AVX 2 becomes available in DS. Customers who purchase BCC 6 AVX for DS will receive a free upgrade to the AVX 2 version."

New BCC 6 AVX for Avid DS Feature Highlights:

-- 64-bit OS Support. Based on Avid's AVX 1 plug-in architecture, BCC 6 AVX for DS supports 64-bit versions of Avid DS, including Version 10 and higher. -- New Fast-rendering OpenGL Filters such as 3D Extruded Image Shatter, Damaged TV, Glint, Glare, Glitter, LED, Lens Flare, Lightning, Prism, Scanline, and Tile Mosaic.-- Pixel Fixer removes bad pixels resulting from a faulty digital camera sensor or dust on a camera lens. Up to ten bad spots can be repaired with a single filter application - without any degradation of image quality or sharpness.-- Smooth Tone smoothes or softens an image while preserving detail contrast, making skin tones silky-smooth without loss of sharpness in the image.-- Other New Effects include Charcoal Sketch, Pencil Sketch, Water Color, Cartoon Look, a Swish Pan transition filter, and DV Fixer for removal of jaggies from an image clip.-- Significant Performance Gains. Every BCC 6 AVX for DS filter is either OpenGL-based or multiprocessor-accelerated for ultimate rendering speed.

Pricing and AvailabilityBCC 6 AVX for Avid DS will be available in May 2009 for an MSRP of $2,495 USD. Owners of previous versions of BCC AVX for DS may upgrade for an MSRP of $595 USD. BCC 6 AVX for DS is based on Avid's AVX 1 plug-in architecture. An AVX 2 version will be released as a free downloadable update for BCC 6 AVX for DS users as soon as AVX 2 support becomes available in Avid DS.

About Boris FXFounded in 1995, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multimedia markets. Boris products have grown to serve over 200,000 artists worldwide. The company's success lies in its ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers such as Adobe, Apple, Autodesk, Avid, Grass Valley, Media 100, and Sony. For more information, visit www.borisfx.com.

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