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Boris FX to Acquire Final Effects Complete from Optibase

Boris FX will acquire Final Effects Complete from Optibase. Boris FX will acquire all associated trademarks, including Studio Effects, Next Effects and Ice FX. The products will continue to be offered with Boris FX providing maintenance, support and future development.

We are very happy to provide a new home to this rich set of famous filters. It perfectly complements our family of image processing products and offer a wider variety of effects options to our customers, said Boris FX founder and president Boris Yamnitsky. "With our focus on effects creation, Boris FX is best positioned to move Final Effects Complete forward.

Final Effects Complete (FEC) delivers a comprehensive collection of more than 100 plug-ins for Adobe After Effects, Apple Final Cut Pro and other leading nonlinear editing solutions. Ranging from graceful blurs and edges to radical warps and particle generators, FEC dramatically augments editors creative arsenal without forcing you to learn an entirely new application.

One of the first plug-in packages released for Adobe After Effects, the heart of Final Effects Complete is its ability to generate full-featured two-dimensional and three-dimensional particle animations including ball action, explosions, distortions, jet trails, hair, liquid mercury distortions and color transitions. Final Effects Complete also delivers a complete range of unique transition effects. Final Effects Complete is fully compatible with all Ice hardware effects, making it an ideal migration path for Ice customers looking to move to Macintosh OS X or Windows XP. On average the Final Effects Complete plug-ins are 24% faster under OS X.

We believe that this transaction creates significant value for Boris FX users and provides excellent opportunities for continued growth, said Steve Bayes, Media 100 director of Product Marketing. "I look forward to watching the development and integration of these plug-ins into the already substantial Boris effects packages."

Final Effects will be available bundled with Boris Continuum Complete (BCC). Continuum Complete is a comprehensive suite of native plug-in filters and transitions for Adobe After Effects, Adobe Premiere Pro, Apple Final Cut Pro, Apple Motion, Discreet Combustion and Boris Red. More than 150 filters extend the visual effects capabilities of the native host application.

Final Effects Complete and Continuum Complete are each available through the BorisFX worldwide reseller channel or direct through BorisFX for $795 or purchase both solutions for $1,295. Existing FEC users can purchase BCC for $595. (Users must be a registered FEC user as of July 1.) Until Aug. 30, 2005, existing BCC (registered as of July 1) can purchase FEC for $299.

Founded in 1995 in Boston MA, Boris FX (www.borisfx.com) is a leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post-production, film and multi-media industries.

Optibase, Ltd. (www.optibase.com) provides professional editing, compositing, encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The companys platforms enable the creation, broadband streaming and playback of high quality digital video.

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