Boomerang, the classic toon channel from Cartoon Network, will launch on Telewest's digital service, in its Supreme Package, beginning mid-July. Casey Harwood, commercial director U.K. & Ireland for Turner Broadcasting said, "The launch of Boomerang means that Telewest Active Digital will carry all of Turner's UK channels. Telewest consistently delivers high penetration for their TV packages and I am sure the addition of Boomerang will help grow this further." James Greville, head of Cartoon Network U.K., said, "Boomerang is the success story of 2001. The channel launched barely a year ago and yet it has already beaten established kids' channels in terms of ratings and share. Boomerang's strong performance demonstrates that it has found its own audience as well as extending Cartoon Network's audience. We are delighted Telewest's customers can now enjoy the wide range of toon programming on both channels." Andrew Shaw, Telewest's director of content acquisition & business development, said, "With the launch of Boomerang, Telewest continues to enhance its Active Digital consumer proposition. Real increased choice through selective and quality channel launches is just one more reason to sign up to Active Digital." Telewest has over 532,000 Active Digital subscribers.