Boomerang has announced its fall 2003 line-up of classic cartoons. Properties added include THE FLINTSTONES and THE JETSONS, which are leaving Cartoon Network altogether. The new line-up marks a 44% change from last year.
"This dramatic change in Boomerang's schedule reflects Cartoon Network's firm belief in the value of a vibrant commercial-free service designed specifically for a preschool audience and their parents," said Boomerang gm Mark Norman. "Furthermore, with the world's largest animation library, one that continues to grow year by year, we have more than 14,000 series and shorts to choose from. That gives us an incredible amount of flexibility to program both of our networks with the best-loved cartoons that are most appropriate for the target audience."
Coleman Breland, svp of marketing and sales for Turner Network Sales (TNS), said, "Affiliate partners looking to expand their business with newer networks such as Boomerang will be especially pleased to see this remarkable line-up of all-time cartoon favorites. This move truly demonstrates Boomerang's commitment to present the very best from the golden age of motion picture and television animation, properties that have withstood the test of time."
Following is the Monday-Thursday Boomerang programming line-up:8:00 am: THE SMURFS8:30 am: THE SNORKS9:00 am: SCOOBY-DOO, WHERE ARE YOU?9:30 am: SCOOBY-DOO AND SCRAPPY-DOO10:00 am: TOP CAT10:30 am: THE PERILS OF PENELOPE PITSTOP11:00 am: THE FLINTSTONES11:30 am: PEBBLES & BAMM BAMM12:00 pm: HANNA-BARBERA'S CARTOON CORRAL12:30 pm: CASPER, THE FRIENDLY GHOST1:00 pm: THE JETSONS1:30 pm: MR. MAGOO2:00 pm: THE LOONEY TUNES2:30 pm: TOM AND JERRY3:00 pm: ROCKY & BULLWINKLE3:30 pm: UNDERDOG
In addition, Boomerang also announced that Fridays in September will be reserved for a full 24-hour salute to the POPEYE THE SAILOR. Every month, Fridays will continue to spotlight a particular character or series with a day-long marathon of favorite episodes. Saturdays will remain a recreation of the Saturday morning cartoon watching experience baby boomers grew up with. Each Saturday will be devoted to half-hour cartoons that were created or aired on network television in a particular year. Sunday's schedule will continue to showcase classic action-adventure cartoons, featuring 10 half-hour telecasts and two one-hour telecasts, followed by a two-hour block of a single action-adventure character.
Boomerang is Turner Broadcasting System, Inc.'s 24-hour cable/satellite network offering classic animated entertainment. Drawing from the world's largest cartoon library, the channel showcases classic Hanna-Barbera characters. In the past year, its distribution has grown to nearly 10 million homes. For more information visit Boomerang.CartoonNetwork.com.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
