The UK’s Penguin Children’s Puffin imprint, Irish animation production company Cartoon Saloon (Skunk Fu!) and Irish media company Dog Ears (Miss Rosie Red) have joined forces to co-produce new multi-platform kids property Puffin Rock.

According to a report by Kidscreen, the new brand will encompass a 39 x seven-minute animated TV series, mobile apps, and digital and physical books.

Puffin Rock tells the playful tales of a family of puffins including young puffling, Oona, and her brother, Baba, as they explore the sea, sky, and land around their island home.

The partnership further expands Penguin’s new position as a multi-platform content provider with the help of its new business and IP acquisitions director Eric Hunag. Penguin has secured a number of recent acquisitions and partnerships including Topsy and Tim, Hattie B, Magical Vet, Whale Trail, Moshi Monsters and Skylanders.