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Bob The Builder Gets Into Gaming With New Wii Licensing Deal

Press Release form HIT Entertainment

19 June 2009, London -- HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners has licensed the iconic preschool property Bob the Builder to Mastertronic to create the first Nintendo Wii Bob the Builder game. BOB THE BUILDER: FESTIVAL OF FUN targets young Bob fans and is designed to encourage interactive play between parent and child. Launched earlier this month, BOB THE BUILDER: FESTIVAL OF FUN on Wii is now selling out across retailers in the UK.

FESTIVAL OF FUN was developed by designer Blast! Entertainment and features a parental play mode so that both parent and child can play BOB THE BUILDER-themed games together. BOB THE BUILDER: FESTIVAL OF FUN follows a story based around a festival in Sunflower Valley where Bob the Builder and his Can-do Crew enlist young gamers to help to clear the area and build the stage before enjoying the festival fun. The new Wii game features fun challenges that are simple enough for preschoolers to enjoy on their own as well as with their parents or carers as they saw, dig and hammer their way to success.

Martin Adams Senior Director Home Entertainment UK & EMEA commented, "We are excited to be working with Blast!/Mastertonic, on our first Wii game. Gaming presents an important growth market for our business, offering opportunities to extend the brand into a new sector of the licensing industry and reaching Bob the Builder fans in a new and interactive way."

Kirsty Payne, Mastertronic's Marketing Manager commented: "BOB THE BUILDER: FESTIVAL OF FUN Wii is a fun and colourful gaming experience for children and parents that reflects the spirit of the TV series and incorporates a great balance of fun and learning with all their favourite characters, engaging tasks and diverse challenges."

FESTIVAL OF FUN launches this month by distribution partner Mastertronic in all PAL regions including the UK, EMEA, Australia and New Zealand and is available in all major retail outlets.