Culver City, CA-based production studio provides editorial, VFX and finishing for new ad combining naturalistic landscapes and sophisticated character animation.
CULVER CITY, CA -- Oscar- and Emmy-nominated production studio Blur Studio worked with ad agency Argonaut San Francisco to create an action-packed 90-second national commercial for Titanfall 2, the new sequel to the blockbuster first person shooter developed by Respawn Entertainment and published by EA.
Helmed by director Dave Wilson, the live-action and VFX hybrid combines naturalistic landscapes and sophisticated character animation to highlight new gameplay features and promote the expanded adventures available in Titanfall 2. The spot was produced by Blur and RESET; Blur also handled editorial, VFX and finishing.
“We knew we were setting out to create something truly distinctive for the category and that Blur was one of the few partners that would be able to pull off a production of this scale and complexity,” commented Argonaut founder and COO Hunter Hindman. “And they did so with style. Their talents in CGI are equally matched by what they can do in live action and we were thrilled to see how it came together to add a new level of dimension to our story.”
“We gave this spot Blur-style fast-paced action, but I’m glad they also wanted something more unique and conceptual,” Wilson added. “It weaves in character moments that you’re not used to seeing in a game commercial, it’s different, and required taking a risk that I believe paid off.”
Titanfall 2 released October 28th for PlayStation 4, Microsoft Windows, and Xbox One.
Check out the making-of video from Blur in the player below:
Source: Blur Studio
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
