Pamela Blum has segued from Universal Pictures to Universal Studios Home Video as svp of marketing services, responsible for overseeing the development of all DVD value added content, and will supervise all Internet and research activities. Her role also includes maximizing opportunities between USHV and all studio cross-divisional departments including theatrical, consumer products, music, television and recreation, according to Ken Graffeo, evp of marketing for Universal Studios Home Video.
Pams knowledge of the studios entertainment properties, her resources within the company and overall marketing expertise makes her the perfect individual to further integrate the home video division with all other units, said Graffeo.
As svp of marketing services for Universal Pictures, Blum coordinated in the marketing campaigns for several of the studios biggest hits, including ERIN BROCKOVICH, THE MUMMY, NOTTING HILL, APOLLO 13, THE NUTTY PROFESSOR and THE LAST WORLD: JURASSIC PARK.Prior to her joining Universal in 1992, she served as an account supervisor at DDB Needham Worldwide, Inc., overseeing the Universal Pictures and Universal Television accounts.
Universal Studios Home Video is a unit of Universal Pictures, a division of Vivendi UNIVERSAL Entertainment (www.universalstudios.com), the U.S.-based film, television and recreation entity of Vivendi Universal.