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Blue Sky | VIFX's newest ads for Nature's Resource feature a ladybug

Blue Sky | VIFX's Jan Carlée directed and designed a cinematic bug's-eye-view of the natural world for a series of three 30-second computer animated spots for Nature's Resource herbal products: "Echinacea," "Ginko Balboa" and "St. John Wort." All three ads, which feature a ladybug searching out the choicest flowers and herbal ingredients, "bring the camera down to the ladybug's level and stage the scenes so that we see the world from her point of view," explains Carlée. "It's as if we filmed it using microscopic photography." The campaign, developed by Leo Burnett (Chicago, IL) agency, was associate produced by Michael Feder and executive produced by Nina Rappaport with senior animator Doug Dooley.