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Bloom & Taliercio Move Up 4Kids Ent. Finance Ranks

4Kids Ent. has promoted Peter H. Bloom from corporate controller to vp of finance and promoted Lisa Taliercio to corporate controller. Bloom will be responsible for overseeing the day-to-day operations of the accounting and finance department.

Bloom will report to Bruce R. Foster,evp/cfo. For the last four years, Bloom was corporate controller. Prior to that, Bloom was an audit manager with Deloitte & Touche LLP. "We are proud to promote Peter Bloom to his new position," saidAlfred R. Kahn chairman/ceo of 4Kids Ent. "Since joining 4Kids four years ago, Peter has proven to be a valuable and hard working member of our accounting and finance department.

Taliercio will be responsible for the day-to-day operations of the accounting and finance department and reports to Bloom.

"With the increased regulatory demands placed on public companies, as well as 4Kids growth, our accounting and finance department plays a vital role in our company's future, said Kahn. Lisa is a valuable member of the accounting and finance department. Through her hard work and dedication, she has made a significant contribution to the Company."

Taliercio joined 4Kids Ent. in 2004 as assistant corporate controller. Prior to that, Taliercio started her career as an audit senior with Ernst & Young, LLP and later joined Universal Music Group as a senior financial analyst.

Headquartered in New York City with international offices inLondon, 4Kids Ent. is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and website development. For further information, please visit the company's website at and www.4Kids.TV.