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blinkx Talks Up AtomFilm Content

blinkx announced a partnership with AtomFilms, which will make more than 1,000 of AtomFilms' short film and animation titles searchable via the video search service. is unique in that it is able to index and understand rich media content on the web. Traditional search engines rely on manually provided metatags or descriptions of content, while blinkx's technology enables computers to literally watch and listen to video and audio on the web, making it searchable right down to the individual spoken words. Combined with AtomFilms' content, users of will be able to find relevant entertainment with a degree of control not previously possible.

"Innovative short-form content from AtomFilms meets the needs of today's consumers, who demand bursts of quality entertainment that fit their busy lifestyles," said Scott Roesch, vp/gm of AtomFilms. "blinkx's outstanding technology will make it that much easier for new audiences to find an AtomFilms short that is right for them."

We all spend more and more time in front of a computer and hooked up to the Internet. Entertainment is clearly a major part of our experience online. We're excited to bring AtomFilms' content to our users as they are well known as the provider of much of the Web's most entertaining film and animation," said Suranga Chandratillake, founder/cto, blinkx.

blinkx TV combines advanced speech recognition and transcription techniques with intelligent Context Clustering Technology (CCT) and a patented context prediction and synchronization technology to analyze and understand the actual content (spoken words) of an audio/video file, delivering unparalleled automation, accuracy and access to multimedia content from the Web.

AtomFilms ( offers on-demand viewing of a catalog of more than 1,000 shorts in every genre. Based in San Francisco, California, AtomFilms is a service of digital entertainment leader AtomShockwave Corp.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks