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Blades Round 3: Kenny Powers is Back

Season three of "Eastbound & Down" has Kenny Powers back on the mound in Myrtle Beach. Now he’s back as K-Swiss CEO.

Press Release from 72andSunny:

Season three of Eastbound & Down has Kenny Powers back on the mound in Myrtle Beach. Now he’s back as K-Swiss CEO.

Powers delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with Bruce Lee and a preview of a Blades children’s cartoon. The spot/short, from 72andSunny, and co-created by Eastbound architects McBride and Jody Hill, premiered online at Funny or Die.

And once again, the language and general tone of the piece is everything viewers have come to expect from the Mr. Powers, MFCEO.

CREDITS

Agency: 72 and Sunny Agency Location: Los Angeles, CA Brand Director: Matt Rohmer Creative Director: Mat Murphy Designer: Rob Teague Writer: Cody Osbourne Agency Producer: Karena Dacker Business Affairs Manager: Suki Frigard CCO / Partner: Glenn Cole   Production Company: Caviar Production Company Location: Los Angeles, CA Executive Producer: Jasper Thomlinson & Michael Sagol Producer: BP Cooper Director: Jody Hill DOP: Mark Williams Production Designer: Clayton Hartley  Editorial Company: Final Cut Editorial Company Location: Santa Monica, CA Producer: Jennifer Miller Editor: Matt Murphy Assistant Editor: Jacob Kuehl   Post Production Company: Chemical Effects Post Production Company Location: Santa Monica, CA VFX Supervisor: Tim Rudgard VFX Producer: Liz Hiza

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