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Blacklist and Golden Wolf Get Trippy for Wawa

In collaboration with convenience store giant Wawa, Blacklist animation studio Golden Wolf creates two spots celebrating Wawa's Hoagiefest Summer of Love.

NEW YORK -- In collaboration with convenience store giant Wawa, Blacklist animation studio Golden Wolf created two spots celebrating Wawa's Hoagiefest Summer of Love. “Crank” and “Summer” weave a psychedelic summer festival vibe anchored by the Hoagieman, a multitalented and mustachioed purveyor of subs.

The soundtrack by Steve Sherlock, a founding member of pop punk legends Nerfherder, gives each piece an added dose of sunshine. The tracks are the perfect accompaniment to Golden Wolf’s exuberant animation, which was done with a mix of traditional and 3D techniques.

According to Golden Wolf Creative Director Ingi Erlingsson, traditional cel animation was the perfect fit for the brief, and the addition of a 3D camera allowed for the lysergic perspective shifts and transitions that make the spots extra groovy. 

Source: Blacklist

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