Big Idea Productions, creators of the made-for-video series VEGGIETALES, has teamed up with Wal-Mart, the world's largest retailer, for a chain-wide promotion of VEGGIETALES apparel, toys, videos, audio CDs and fabric. During April, more than 2,700 Wal-Mart stores across the United States will feature VeggieTales signage and merchandise. Shari Martin, executive director of licensing and consumer products for Big Idea Productions, said, "We are so excited to participate in this promotion with Wal-Mart, which clearly demonstrates how VEGGIETALES' popularity is exploding across the country. This joint effort will enable Big Idea Productions to further develop relationships with families who seek trust-worthy, values-based entertainment for their children." Developed in conjunction with promotional marketing agency R.J. & Company, the VEGGIETALES/Wal-Mart promotion is a first-time event for the companies. The launch of this promotion comes on the heels of the company's recent VHS and DVD release of the newest VEGGIETALES title, LYLE THE KINDLY VIKING. The company also announced production of its first theatrical release, JONAH: A VEGGIETALES MOVIE, slated for release in 2002.
VEGGIETALES wasnt an overnight success though. In Toy Stories: Merchandising Success Without TV or Movie Exposure find out how Big Idea Productions and others have hit it big by taking alternative routes.
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
